13 New Beauty Launches to Shop in February 2019

February might be the shortest month of the year, but for some reason it seems to drag and drag. To help liven up the next 28 days, consider shopping the latest haircare, skincare, and makeup products launching this month. Click through for 13 newbies from Tweezerman, Wet n Wild, Hourglass, Revlon, and more.

Tweezerman Dry Face Brush ($14): Made with scalloped bristles, this soft face brush increases circulation and lymphatic drainage, while reducing redness and inflammation.

Secret Aluminum Free Deodorant ($6): As the brand's first-ever aluminum-free formula, this silicone-based deodorant, available in rosewater, daylily, and honey dew scents, eliminates odor without clogging sweat ducts.

Giorgio Armani Power Fabric Foundation Balm ($64): This innovative balm-to-cream-to-powder foundation creates a mattified, long-lasting, full-coverage finish. Oh, and the included sponge? It features a diamond-shaped tip to get into all of those hard-to-apply places.

Wet n Wild Tone Up Brightening Glitter Mask ($9): This starry peel-off mask is part of the brand’s new ath-beauty PUMP collection and is designed to moisturize and illuminate skin in a fun-to-use way.

Clairol Natural Instincts Demi-Permanent Hair Color ($8): Formulated with all hair types and textures in mind, the 80 percent naturally-derived dye (up from 66 percent in previous versions) creates salon-quality color without the hefty price tag.

Hourglass Vanish Seamless Finish Liquid Foundation ($56): Inspired by the brand's best-selling Vanish Seamless Finish Foundation Stick, the lightweight liquid foundation delivers full coverage for a flawlessly smooth complexion.

Aveeno Oat Milk Blend Shampoo and Conditioner ($7 each): Soothe your scalp and moisturize your mane with this nourishing blend of oat milk and almond milk, part of the new Aveeno Hair collection.

PRAI Ageless Neck Line Eraser ($30): When traced along fine lines and wrinkles, this hyaluronic acid serum-filled pen plumps the areas to visibly reduce the appearance of aging skin.

CAI Para Mi 2-in-1 Lip Color ($8): Catered to the Latinx beauty lover, this double-sided lipstick and lip gloss is especially flattering on olive, yellow, and brown undertones.

Living Proof Dry Scalp Treatment ($32): Made with hyaluronic acid and vitamin B3, this instantly-hydrating leave-in treatment balances the scalp's microbiome to get rid of flakes and itchy discomfort.

Revlon PhotoReady Glow Geleé Highlighter ($11): Treat your cheekbones to a natural-looking glow with this jelly formula that's both lightweight and long-lasting.

Farmacy Freshen Up All-Natural Deodorant Stick ($15, available February 6): Neutralize smelly underarms with this 100 percent natural deodorant stick that draws out impurities and leaves a fresh, cool sensation in its place.

Urban Decay NAKED Reloaded Eyeshadow Palette ($44, Available February 27): If you loved the OG NAKED palette, get excited because Urban Decay's newest eyeshadow launch is a reinvention of the cult-classic and features 12 brand-new shades to score the same sultry look.