Cult K-Beauty Brand Glow Recipe Just Launched a Pink Juice Moisturizer

Update: The Watermelon Glow Sleeping Mask, which boasted a 20,000 person waitlist, has a new counterpart as of this morning: the Watermelon Glow Pink Juice Moisturizer. The brand is keeping some key info — like the price and look of the bottle — secret until January 25, but the website still shares product deets. We can expect the same watermelon-extract-enriched, skin-plumping formula, but with a lightweight texture that’s perfect for daytime. If you have an oily or combination complexion, this could be a fresh addition to your routine.

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The Watermelon Glow Sleeping Mask has been lonely on your shelf... Good thing her sister, the Watermelon Glow Pink Juice Moisturizer, has arrived to keep her company 🍉💕⠀ ⠀ The silky, oil-free Watermelon Glow Pink Juice Moisturizer is the sleeping mask's perfect daytime companion for oily and combination skin. You've waited and now it's available for pre-sale at the link in bio!⠀

A post shared by Glow Recipe (@glowrecipe) on Jan 18, 2018 at 7:02am PST

Glow Recipe, an e-commerce Korean beauty destination founded by Shark Tank alums Sarah Lee and Christine Chang, sent beauty babes into a frenzy when it launched its cult classic Watermelon Glow Sleeping Mask ($45) in May 2017. The sweet-smelling, radiance-boosting gel moisturizer softened and smoothed the complexions of thousands, making it an instant beloved product in clear skin routines. So when the brand posted on their Instagram on Monday teasing a new product in their popular watermelon line, fans went crazy.

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Juicy watermelon hydration 🍉 1/18 Tap the link in bio for 🍉🍉🍉

A post shared by Glow Recipe (@glowrecipe) on Jan 14, 2018 at 6:05pm PST

The Instagram post shows what looks like a creamy, lightweight pink product, which begs the question: Is this new beauty product a daily moisturizer? Could it be a face wash? Commenters weighed in, sharing their guesses for what they hoped the upcoming launch would be.

While we’ll have to wait until Thursday for the official announcement from the Glow Recipe gals, here’s what we do know: This product-to-be already has garnered a ton of attention, and the watermelon line already has become a skincare staple. Whatever is about to come to market is going to make a big splash — that’s for sure.

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