‘Property Brothers’ Drew and Jonathan Scott on the New Home Decor Tool You Need to Know About
Drew and Jonathan Scott know a thing or two about decorating. As the stars of the hit HGTV show Property Brothers, they’re well-versed in what it takes to find and design a dream place. So it was only natural that the twins channeled their expertise into co-founding a digital platform to help others attain this off-camera. Read on to learn more about their new tool in our exclusive interview with the Scott brothers.
With over 18 million fans between their five shows, Drew and Jonathan were looking for a way to bridge the gap between what aired on TV and IRL application. This is where Casaza, their new design platform, steps-in. “We understand how overwhelming and intimidating home design and renovation projects can be,” said Drew. “Whether you are designing from the ground up, or re-imagining a tired space, Casaza simplifies the process of bringing elevated design to life.” By providing a wealth of inspo through curated content, product recommendations, and designer insight, the HGTV stars provide this digitally for every step of the remodeling journey.
There are two ways they do this: with a design-led service or a white-glove option. For the first, users are given access to high-quality items selected by award-winning designers (and the brothers themselves!) to use in a reno. For Casaza Pro, consumers can get a more personalized experience that includes furniture measuring, help with tackling warranties, and more.
The best part? These services are free (seriously!), although you do have to pay for the products you buy. By having this low barrier to entry, the brothers give their users online shopping confidence in exchange for a tastefully decorated space.
While this alone could be enough to make this digital hub stand out among the crowd, the Scotts took this a bit further with a rockstar lineup of interior designers working behind the scenes. “Knowledge is power when it comes to home design. There is no shortage of destinations for home decor for today’s consumer; however, there is a strong need to educate them about how to make the right purchasing choices and how to style those products beyond the purchase for maximum impact,” said Jonathan. “Whether you’re kicking off a DIY project or hiring a professional, you’ll now have advice from top designers and home improvement experts at your side, every step of the way.”
Equipped with the resources to tackle our next home project, we quizzed the Scotts on what we should be paying attention to in terms of trends for the 2019 season. Their recommendations? A comeback of color, the resurgence of peel-and-stick wallpaper, a shift to craftsmanship, the use of vinyl flooring, and more integration of smart home products.
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(Photos via Scott Brothers Entertainment )
