Disney’s Minnie Mouse Ears in Rose Gold Are Total Millennial Bait

Disney is already the most magical place on Earth — but the resort park’s latest merch is making them even more magical. They’re releasing their iconic Minnie Mouse ears in ROSE GOLD. Cue the lines.

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It's been a while since I've taken a picture of ears like this, BUT HAVE YOU SEEN THESE?! Disney Parks are finally giving the people what they want-- Rose gold ears!! My inner basic white girl has zero chill. You can snag these just about anywhere on Disney property! What do you all think of the changes and additions Disney is incorporating to their new merchandise? • • • • • • • • • • • • • • • • • • • • • • • #disneyblogger #disneyoutfit #disneyblog #disneyig #disneygram #disneyside #happy #colorful #bright #fun #whimsical #dreamy #inspiration #tumblr #aesthetic #rosegold #minniestyle #flashesofdelight #thatsdarling #livecolorfully #shotoniphone #fashionblogger #styleblogger #lifestyleblogger #blogger #lifestyle #magickingdom #orlando #florida #disneystore

A post shared by Chelsea Watson (@styledbymagic) on Aug 8, 2017 at 9:10am PDT

The headwear is deliciously millennial pink and shiny, thanks to lots of rose gold sequins and a crinkly holographic bow.

I really do think I need to go back to Disneyland ASAP so I can get myself a rose gold Minnie Mouse ears!!!!

— Sophia Lucille (@sopeeezy) August 8, 2017

Disneyland doesn’t lack for photo opps, but the new merchandise is definitely aimed at giving the social media set what they want. And it’s working. The internet is already abuzz with fans clamoring to get their hands on a pair of pink Minnie ears, which are only available for purchase at $25 a pop at Disneyland in California and Disney World in Florida. *Sigh*

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Secured another fast pass to Guardians of the Galaxy and decided to pick up some Groot bread while waiting. #summerofheroes #grootbread #guardiansofthegalaxy #guardiansofthegalaxymissionbreakout #disneyland #disneyside #myhappyplace #happiestplaceonearth #annualpassholder #iamgroot #iambread #heroup #californiaadventure #missionbreakout #disneyfan #superheroes

A post shared by Stephanie (@stephjspeer) on May 30, 2017 at 9:29am PDT

It’s not the first time the parks have rolled out an item that begs to be ‘grammed. Earlier this year, they tapped into the #foodstagram audience with Groot-shaped bread loaves, and predictably, the internet went berserk. Yep, even the world’s most famous brands recognize the value of social media virality.

Do you love the new rose gold Minnie Mouse ears? Tell us if you’d pick up a pair on a visit to Disney @BritandCo!

(Photos via Mark Ashman/Getty)