It’s the ultimate style standoff. In one corner: You, the denim owner who’s delighted by their worn-to-perfection fit. In the other: the washing machine. You know fit and freshness just can’t play nice here, so you suffer for fashion by being, meh, just a little smelly. Lucky you, denim brand Naked & Famous is out to banish the between-washes funk with the kooky concept of Scratch-N-Sniff jeans, now available in a minty fresh scent!
Get a whiff of this: The slim fit men’s jeans are made with a special coating that, just like the stickers of scrapbooks’ past, releases a cool mint smell whenever they’re scuffed. That scented surface will last for up to five washes, so if that’s not incentive to reschedule your laundry day, then we don’t know what is.
The 100% Japanese cotton jeans certainly look slick, but fellas, don’t expect us to cuddle up when you tell us the reason why your jeans smell like an unwrapped pack of Orbit gum. Plus, expect to get awkward stares when you’re out in public and people see you scratching yourself in places where the sun don’t shine. Save it for your bedroom, bros.
So what do you think? Are these Scratch-N-Sniff jeans crazy cool… or totally crazy? Tell us in the comments below.