Selena Gomez Is Channeling Her Inner Ballerina With Her Latest Collection for PUMA
Selena Gomez has been steady coming for the fashion world as the longtime face of Coach, but her latest style collaboration may be even more en pointe (pun intended) than her last.
The pop star, who first teamed up with Puma back in September, is back at it again for her second collection with the brand, introducing the En Pointe Collection — a line designed in collaboration with dancers of the New York City Ballet. Not only is the ad drenched in covet-worthy shades of millennial pink, but it also sees the star channeling her inner prima ballerina. Set to the tune of (what else!?) Gomez’s hit song “Wolves,” the company’s campaign video features the 25-year-old lifting her leg in a graceful motion as she lounges in her comfy athleisure on the chicest pink couch.
Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou pic.twitter.com/dqsQMtl6Cq
— PUMA (@PUMA) January 18, 2018
As the songstress explained in a statement, working with the activewear brand makes her feel good about herself. “I feel confident. I feel empowered. I feel in control. I am brave. Yes, I might not be perfect, but I’m always ME. No masks, no filters, just Selena Gomez.”
Her positive attitude most definitely shows in the adorable video for her Phenom Satin Lo EP Training Shoes ($90) from the line (also available in a high-top Phenom EP, $100), which she helped to design herself.
In addition, the En Pointe Collection features plenty of sports bras, slides, hoodies, leggings, and the like to take you from the barre to the bar, all priced at $130 or less — ballet buns not included!
Shop the collection in full here.
What do you think of Selena’s new Puma ads? Let us know @BritandCo!
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(Photo via Jeff Spicer/Getty)
