Sephora Is Celebrating Its 20th Anniversary With a Game-Changing 2-Day Beauty Event
For the last 20 years, we’ve been entering Sephora’s hallowed doors to stock up on our favorite products, get makeup tips, and share insider know-how. Now, in celebration of its big two-decade anniversary, the retailer is inviting us all to experience SEPHORiA — an immersive two-day event catered to the beauty lovers among us.
On October 20 and 21, The Majestic Downtown in LA will play host to guests as they venture into interactive rooms featuring more than 50 of its most-loved brands for its House of Beauty theme.
As Deborah Yeh, the senior vice-president of marketing and brand said in a press release, “At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty — from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level.”
From the sounds of things, you’ll be able to play with thousands of products, each one presented in a whole new way. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies,” Yeh explained.
Sephora has already begun ramping up its promotion, teasing event details on its social media, and you can expect plenty more to come, with beauty influencers jumping on board to help spread the word — and share their hacks with guests at the event. Chrissy Teigen, Jen Atkin, Kandee Johnson, and Vicky Tsai are just a few of the household names you can look forward to swooning over at the event’s Masterclass Theater, just keep in mind that Gold Key Holders will be given first priority to watch them speak.
Speaking of gold keys, tickets, which will be available in different tiers, will be up for grabs on July 21 on SEPHORiA.com, with special advance ticket options for Sephora Beauty Insider Rouge and VIB Loyalty members. If you want to go, you’re looking at anywhere from $99 to $449 per session. But, you best believe, with that hefty price tag comes a whole lot of covetable swag.
This post was originally published on June 4th, 2018.
Will you be attending Sephora’s massive beauty event? Roll call over @BritandCo.
(Photos via Sephora + Charley Gallay/Getty)
