Snickers Goes Smooth With Its New “Creamy” Bars Filled With Nut Butters
When it comes to peanut butter and almond butter, it’s an endless debate between crunchy or creamy, so we’re not all that surprised that this division has made its way to our candy bars. Snickers is releasing a new Creamy candy bar lineup with nut butter fillings rather than the crunchy nuts.
These new Creamy spins come in three new varieties: Almond Butter, Peanut Butter, and Maple Almond Butter. “For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel, and signature peanut crunch,” said Josh Olken, the brand director of Snickers, in a press release. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy Snickers bars, our fans can discover new tastes, and can now get Snickers satisfaction in both crunchy and smooth.”
The new Creamy Snickers will be available nationwide in January 2019 (which seems SO far away right now) and options will include Single (1.4 ounces), Share (2.8 ounces) and Stand Up Pouch (7.7 ounces) sizes. We had a chance to try the new bars, and OMG — talk about tasty. The chocolate and caramel flavors are at the forefront, while the nut butter filling (which looks like the inside of a Reese’s) is subtle. And yet, they still taste very much like a Snickers, just with a different texture. Those who are fans of the original will be happy with this rendition, but those who appreciate a peanut butter cup more will be into this too!
Tell us if you prefer smooth or crunchy @BritandCo!
(Photo via Snickers)