SoulCycle Is Releasing a Line of… Healthy Cookies!?
If your regular SoulCycle class has you dripping sweat from head to toe and you find yourself in dire need of post-workout replenishment, boy, do we have good news for you! The geniuses behind the cult fitness phenomenon have dreamed up yet ANOTHER new collab (you might be familiar with their Instagram-worthy swimwear or Valentine’s Day-themed athleisure collection)… and this one’s edible.
For the first time ever, the fitness gurus have teamed up with Milk Bar CEO Christina Tosi for a line of sweet treats dubbed SoulFuel specially formulated to give you the energy you need to crush your Soul Survivor classes, and/or refuel post-cool down. That’s right — healthy cookies.
These aren’t your run-of-the-mill chocolate chip cookies, however: According to the brand, it’s a “gluten-free and dairy-free power cookie packed with protein, healthy fats, and anti-inflammatory properties to give riders a boost before or after they sweat it out during a SoulCycle class.”
Crafted with the intention of “wellness and self-care,” the result is a delicious treat chock full of turmeric, yuzu, coconut, macadamia nut, and citrus flavor profiles aimed to “fuel and replenish” riders’ — or any active person’s — body.
Better yet, this little delight is also doing good things for the community, since a portion of proceeds from its sales will go to SoulCycle’s non-profit arm, SoulScholarship, which strives to “bring fitness and the joy of movement to underserved youth.”
SoulFuel will be available for $5 on January 17 at select SoulCycle studios across the country, all milk bar stores and online.
Are you excited to try SoulFuel? Let us know @Britandco!
(Photos via SoulCycle)