Sugru is a Revolutionary ‘Adult Silly Putty’ for DIYers
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.
Perhaps we’re late to the party, but we have just discovered a magical, silly putty-like solution called called Sugru (soo-groo). This tiny piece of rubber is amazing — it starts as a soft, malleable dough and then turns to hard silicone overnight. You can use it to repair a distressed electrical cord, mend a cracked dishwasher, or even kid-proof a camera. It was chosen as one of Time magazine’s 50 best inventions of 2010 and is becoming known as a “hacking putty” around the world.
It’s perfect for mending cracks and holes, but does so much more as well. It sticks to almost everything (wood, glass, fabric, ceramics, leather and most metals) and can hold heavy weighted objects together. Sugru is also waterproof, heat and cold resistent, and is able to insulate electricity. This makes it perfect for repairing or adding onto everything from snow boots and surf boards to electric cords.
It comes in a bunch of fun colors, and is only $18 for a pack of 8. The best news? It’s not permanent! Just permanent enough to hold your stuff together. Despite how it solidifies to silicone overnight, it’s still removable from any surface (though works best on a non-porous surface). Here are a few of our favorite applications:
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.