10 Swim Brands Taking Over Instagram This Summer
Every summer there are a few swimwear brands it seems everyone is wearing. You know what we mean: You can hardly scroll through your feed without seeing a blogger or celeb sporting one of these must-have labels and, somehow, you feel like you missed the memo. Ahead, we’ve rounded up the top 10 lines everyone is going gaga for, and where you can snag a suit for yourself.
Marysia
You can thank this label, founded by former ballet dancer and surfing enthusiast Maria Dobrzanska Reeves, for single-handedly launching the scalloped-edge swim trend. It-girls everywhere, including blogger Jacie Duprie (Damsel in Dior), are clamoring for her feminine, timeless designs.
The Palm Springs Tie Top ($189) and Palm Springs Tie Bikini Bottom ($189) are a retro girl’s dream come true. Cat-eyes not included.
Zimmermann
This label is beloved by stylish ladies all over for their uber-feminine everything, from ready-to-wear to accessories and, of course, swimwear. Case in point: Emily Ratajkowski setting the ‘gram on fire in this frilly two-piece.
The Meridian Stripe Bikini ($300) is like your favorite bathing suit from childhood, reimagined for your womanly, grown-up self. Top it off with gold jewelry to add some edge.
Solid & Striped
If you want to feel like you’re on a forever holiday, this is your brand of choice. Seen on celebs including Bella Hadid and Taylor Swift, their classic glam styles will have you feeling like a jet setter.
The Tilda Top ($88) and Tilda Bikini Bottom ($88) make for a sleek and chic seaside ensemble that is just the right balance between timeless and trendy.
Jade Swim
Founded by a former fashion editor, this line is minimalism made sexy. Bonus? It’s also totally attainable in price and sold in separates so you can mix and match.
Need a new LBB (little black bikini)? The Chain Reaction Bandeau ($75) and Most Wanted Bottom ($90) are the type of pieces you will wear forever.
Norma Kamali
Norma Kamali launched her iconic label in 1967 and it’s still going strong today. Her line infuses activewear influences with sexy cuts and has become a staple in the swim wardrobes of fashion girls and starlets, including Kourtney Kardashian.
High rise and low cut, the Stud Marissa ($575) is a celeb fave. Who wouldn‘t want to look this smokin’?
Yumi Kim
Yumi Kim has long been known for her vibrant ready-to-wear, so it’s no surprise her swimwear launch was well received. Ruffles, florals, and lacings — oh my!
The Mermaid Swim Top ($78) and Retro Chic Swim Bottom ($78) are the kind of fun, flirty pieces you’ll want to wear all the time. It’s like going swimming in your favorite dress.
Flagpole
Fashion’s elite are all about this designer swim label, made in NYC and designed with a confident woman in mind. *Flips hair*
The Ali ($385) is made of anti-pill, anti-bacterial, chlorine-resistant fabric and can double as a bodysuit. That’s a worthy investment, indeed.
Mikoh
Californian sister duo Oleema and Kalani Miller launched this label as an ode to their life spent surfing, traveling, and ocean-loving. Bloggers including Grasie Mercedes (Style Me Grasie) are among the brand’s loyal fans.
The Kahala Top ($112) and Kapalua Bottom ($112) give us all the island vibes. Anyone else suddenly craving a coconut with a straw in it?
Alix
Originally launched as a bodysuit brand, Alix has now branched out into swimwear, capturing the eyes of fashion’s most valuable players. That includes Brazilian beauty Camilla Coehlo.
The Shelborne Swimsuit ($253) is a total seaside showstopper. Just be sure to prepare for some wild tan lines.
Montce Swim
Inspired by founder Alexandra Grief’s frequent trips to Central America, Montce Swim’s offerings capture the beach culture of her travels — but the entire line is handmade in the US. Among our favorites? This sweet gingham number, worn by Olivia Culpo, that nearly broke the internet.
Get your picnic vibes on in this Gingham Cabana Top and High Rise Bottom Bikini Set ($138). Don’t forget the basket bag!
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