This Inclusive Target Ad Will Make you Smile
Target has really been killing it lately on the diversity front. Between changing the game with plus-size clothing and removing gendered labels from the toy section, Tarjay is on the forefront of inclusive marketing. This Halloween, they launched an ad that shows that their representation game is still going strong.
Consumers took to social media to praise Target for this ad, most citing the importance of normalizing differently abled children.
@coolgurlcool We're really glad that you liked it! Our Advertising team tries hard to include all of our guests. Thanks for tweeting us!
— AskTarget (@AskTarget) October 23, 2015
It’s nice to know that big brands are taking inclusion and representation so seriously. We’re hoping for a future with a greater variety of models in advertising, and that kind of change is propelled by ads like this. And because they’re such a socially savvy company, you officially don’t need to feel guilty about going to Target for one thing and coming home with six other things. You’re basically just doing your part for social change.
What kind of representation would you like to see more of? Tell us in the comments!
(h/t Mashable, photos via Target, @Coolgurlcool and Jenn Spickenagel Kroll)
