As someone who's been a fan of Taylor Swift for almost 15 years, I've seen all kinds of merchandise for the popstar come and go. Band tees have been around for decades but thanks to social media and platforms like Etsy, now we have posters, clothes, and accessories from fans!
Fan made merch is some of the best stuff you can buy on the internet, for multiple reasons: it supports smaller businesses, it's artsy, and it connects you with a whole group of people you might not have met otherwise. Since Taylor Swift's Eras Tourhas basically taken over 2023, here's some merch you can get on Etsy to tide you over until 1989 (Taylor's Version) in October and more concerts in November.
Official Taylor Swift Merch
Long Live All The Magic We Made Picture Frame
When gilded frames went viral on TikTok, I began collecting as many as I could find for my own room. This "Long Live" option is the next one I'm eyeing!
1989 (Taylor's Version) Seagull Necklace
This seagull necklace is perfect for fans who want low-key Taylor Swift merch because it's not over the top, but the girls that get it, get it.
Taylor Swift The Eras International Tour Black T-Shirt
This is the tour shirt I grabbed, and let me tell you — it's comfy and it's the perfect oversized fit. It's literally my favorite shirt.
There Will Be No Explanation There Will Just Be Reputation Oversized Hoodie
Reputation stans unite!! I cannot wait for this re-recording, and if you have a friend who loves Taylor's sixth album as much as I do, then this is a great gift to give them. It'll look good under an overcoat or with pajama pants. #Versatile.
Speak Now (Taylor's Version) Frame Snowglobe
With multiple lyrics and music videos that include snow globes, this holiday decor is a great piece of Taylor Swift merch. The gold detail is just beautiful!
folklore Album Cardigan Scarf
Even if you didn't get your hands on an OG folklore cardigan (don't ask me how much I paid for a resale one), you can still cuddle up with a scarf version. It has the same black stripe and silver star details and I love it so much.
'Tis The Damn Season Write This Down Notebook
As a writer and a "'Tis The Damn Season" stan I lost my mind when I saw this notebook. I cannot wait to write down all my musings, song lyric ideas, and notes — while listening to the song, of course!
Taylor Swift Midnights Ghost Ornament III
The "Anti-Hero" ghosts immediately went viral when Midnights released, and this piece of Taylor Swift merch is a nod to the hit single *and* the perfect accessory for your tree.
Taylor Swift Merch on Etsy
New Romantics Hard Enamel Pin from TheFieldsSupply
Enamel pins are a super fun way to add color and personality to jackets, cork boards, or backpacks. They're like adding stickers to your water bottle just...everywhere else. I love that this Taylor Swift merch features a few different Easter eggs from the "New Romantics" lyrics, like the Ace!
Blind Date With A Book (Taylor's Version) from BulldogandCo
If you've never done a blind date with a book, first off, welcome to your new favorite activity. Second, let me explain: blind book dates are when you receive a story based on nothing but a few details about the plot, character relationships, and vibes of the book. In this case, you choose your favorite Taylor Swift album, your favorite song off the album, and add a link to your Goodreads account so the Etsy shop can get an idea of what you like to read!
Custom City And Date Eras Tour Sweatshirt from HouseLairdDesigns
Did you miss out on the chance to get the viral blue crewneck? Me too, TBH. Good thing there's an Etsy alternative! Even though it's not from the official Taylor Swift merch store, it's coming from a fellow Swiftie, which is just as good ;). Plus, since it's customized for your Eras Tour date, it's like its own souvenir!
Lavender Haze Hotel & Lounge Motel Enamel Keychain from GoldThreadCandleCo
If you prefer more minimal ways to wear your fandom, then you have to grab one of these themed keychains. "Lavender Haze" is one of my favorite songs off of Midnights and this song floral, pastel keychain is exactly the girly Taylor Swift merch my keyring needs.
You're On Your Own Kid Poster from GraphicsByEva
During my Midnights listening party, "You're On Your Own Kid" is when I absolutely lost it. It highlights so many beautiful yet difficult details about growing up, and the arts-and-crafts vibe of this poster totally captures that.
Taylor Swift Christmas Tree Farm Candle from ArtsyBrittles
We're all in need candles at all times, so why not get one from your favorite Taylor Swift song? This Taylor Swift merch, inspired by her 2019 Christmas song "Christmas Tree Farm" (one of my favorite songs, TBH) smells like snow capped fir and apple cider. Plus it's got a surprise lyric from the song!!
Long Live Canvas Tote Bag from CustomMadeBySusan
Carry around your favorite Speak Now (Taylor's Version) lyrics with a tote bag that will remind everyone just how royal you are. From the castle image to the purple ink, this pick will look great with all your winter 'fits.
She Can't Come To The Phone Right Now Mug from DolanGiftShop
The time for Taylor Swift Halloween costumesmight have come and gone, but this Reputation x Scream mug never goes out of style ;). I'm obsessed with the girly aesthetic paired with the horror genre!!
What's your favorite piece of Taylor Swift merch? Let us know in the comments!
Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Lead images via the official Taylor Swift store.