The Best Fashion Brands to Shop in 2019 If You Love the ’90s
Fashion, as we've learned time and time again, is cyclical. Should you be feeling nostalgic for '90s-era fashion, you're definitely not alone. Now more than ever, we're seeing a resurgence of the polarizing '90s style trends we loved so much — including but not limited to "ugly" dad sneakers and Cher Horowitz-inspired plaid. If you can dig it, swipe through for nine brands that are guaranteed to rack up the #TBT vibes.
UNIF: Two words: grunge revival. UNIF's rebellious spirit and edgy aesthetic will have you crossing over to the dark side in no time. Brit + Co Pick: UNIF Winx Pant ($98): Hell to the YES. Where have these yellow plaid high-waisted bottoms been all our life?
Roxanne Assoulin: Roxanne Assoulin's Insta-famous line of rainbow-bright tiled jewelry and technicolor Swarovski crystal earrings will fo' sure transport you back to your summer camp days. Brit + Co Pick: Roxanne Assoulin Camp Bracelets ($45-$585): Update your arm candy with a stack of these friendship-inspired bracelets. Wear 'em all or divvy 'em up among your ride-or-die tribe.
Sandy Liang: Inspired by the clashing and unapologetic style of Chinatown grandmas (including her very own Paw Paw), Sandy Liang's street-inspired threads — everything from a cropped Range Rover sweater to teddy fleece — deserve the Huji Cam treatment. Brit + Co Pick: Sandy Liang Jojo Shorts in Snow Leopard ($175): Give these snow leopard-print bike shorts (made from Japanese jersey, no less) a spin around the block with an oversized pullover and Reebok trainers in tow.
by Far: Founders Valentina and Sabina share not only an affection for the '90s (hello, square-toe sandals and mini bags galore), but also a focus on modernity. Brit + Co Pick: by Far Rachel Nutella Croco Embossed Leather Bag ($363): The coveted baguette bag is back, betches. Inspired by Jennifer Aniston's character on Friends, the "Rachel" bag should accompany you on your next bar crawl.
Lazy Oaf: Keeping it weird since 2001, this playful London-based streetwear brand is chock-full of '90s-esque staples — be it a pink tartan kilt or a rainbow jumper. The founder, Gemma Shiel, cites teenage rebellion and a rejection of the norm as the inspiration behind her quirky designs. Brit + Co Pick: G.E.M. Screw You Oversized Coat ($244): Bring forth a DGAF 'tude with a topper that means business. The embroidered "screw you" detail on the inside collar speaks for itself.
Orseund Iris: It's 'bout time you updated your going-out lewk with Orseund Iris' line of season-less separates. You'll find everything from a sexy open-back champagne-colored slip to a Matrix-worthy trench.
Brit + Co Pick: Orseund Iris Silk Set Black ($350): Channel your inner Sasha Fierce with an after-hours approved silk noir blouse (matching choker to go with) and mom jeans.
Réalisation Par: It's not the first time — and it certainly won't be the last — that you hear about this It girl-approved Aussie brand that's taken Instagram by storm. Pick your pièce de résistance of choice (a '90s style cocktail dress! A throw-on-and-go slip!) for a maximum polish, minimal effort lewk. Brit + Co Pick: Réalisation Par The Naomi Wild Things ($180): This silk leopard skirt encapsulates everything that we loved about the era — it's effortless, sexy, and cool without trying too hard. It even pairs well with an iconic Dior saddlebag.
Stylenanda: Make room, ASOS. This Seoul-based fast-fashion brand is brimming with all of your beloved throwback faves — the styling's not too shabby either. Brit + Co Pick: Stylenanda Color Block Teddy Jacket ($105): We low-key want this huggable tri-fleece pullover in every colorway.
Staud: It's Staud's "nostalgia for old school elegance" that keeps us coming back season after season. Should you get invited to a '90s-themed bash, one of the brand's diva-approved faux fur coats or vintage-inspired cocktail dresses is sure to fit the bill. Brit + Co Pick: Staud Lot 61 Dress Rainbow Dot ($195): This rainbow dot tulle-trimmed number is ready to boogie down on the dance floor.
For many of us, 2018 was a doozy, but we here at Brit + Co are ready to hit refresh in 2019! Follow our Hit Refresh series through January and February for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.
For many of us, 2018 was a doozy, but we here at Brit + Co are ready to hit refresh in 2019! Follow our Hit Refresh series through January and February for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.
Which of these ’90s-inspired brands will you be shopping? Follow us on Pinterest for more style inspo!
For many of us, 2018 was a doozy, but we here at Brit + Co are ready to hit refresh in 2019! Follow our Hit Refresh series through January and February for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.
For many of us, 2018 was a doozy, but we here at Brit + Co are ready to hit refresh in 2019! Follow our Hit Refresh series through January and February for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.
Which of these ’90s-inspired brands will you be shopping? Follow us on Pinterest for more style inspo!
Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.