The New Color Factory Will Take You On a Rainbow-Inspired Ride

The Color Factory is a 12,000 sq. ft. pop up that lets people view color as an experience. Its much-anticipated opening is this week and we were able to get a sneak peek of the vibrant space before it opens to the public. As the brainchild of Jordan Ferney of Oh Happy Day!, the new museum is not only full of that ROYGBIV, but it houses experiential art installations that force you to think beyond just the hue. It's a place where you can color in life size, get lost in a cube of ribbons, and swim in a giant pit of yellow balls. It runs until August 31 and is open every day except Wednesday, from 10 a.m. to 10 p.m. Tickets are $32 and are available at colorfactory.co.

A Rainbow Staircase: It only makes sense that this museum starts with *all* the colors. The rainbow spiral staircase leads towards a polka dot path and your first color-filled room.

A Scratch + Sniff Color Wall: Who says colors don’t have scents? This olfactory room brings color and memory together with scents like “Drinking Out of Coconuts at the Beach” and “Bubble Tape By the Yard.” Be careful though — not all these scents are sweet!

A Spinning Macaron Color Wheel: Dessert in color wheel form? Yes, please!

Giant Lite-Brite: Have you ever wanted to relive your childhood Lite-Brite days but with less work and a bigger reward? Now you can with this giant Lite-Brite.

Confetti Room: Pounds of colorful confetti fall from the ceiling of this tissue paper-filled room. It’s the perfect place to make confetti “snow” angels, boomerang a confetti toss, or just lay down amongst all the colors.

A Coloring Book Room: The two illustrators — Andy J. Miller and Andrew Neyer —behind this coloring book room were inspired by all things green. It’s way more fun to color with their giant five-foot-tall markers.

Swimming in a Bowl Full of Lemons: Here’s another throwback-inspired room that will bring out the inner five-year-old in all of us. This giant yellow ball pit is great for losing yourself in a sea of yellow and 'gramming along the way.