Trader Joe’s Fans Are Gonna Melt Over This “Cheesy” New Tote Bag Design

That’s right – Trader Joe’s latest and greatest tote bag design (which you can shop from end caps near the TJ’s checkout lines) features all things cheese! Any charcuterie, mac and cheese, grilled cheese, and pizza lover will immediately fall in love with it.

The tote is covered in “charmingly cheesy” illustrations of all the varieties of cheese Trader Joe’s has to offer. They’re perfectly colorful and bold, so you’ll adore looking at it every time you make a grocery trip.

Fans are calling the new design "sooo cuteee" and "un-brie-lieveable." One Instagram user even said, "now that’s a tote worth getting if you are cheeseboard obsessed. 🥳🥳🥳"

The bag is certifiably heavy duty, made of 100% cotton, and features reinforced seams with two handles long enough to hang comfortably on your shoulder – perfect for you if you walk to your nearest Trader Joe’s instead of driving there! It measures 18.5 by 13.5 inches to carry all the snacks, frozen meals, and beverages your heart desires.

My favorite part of this new TJ’s tote is that it’s also covered in tons of cheese puns, which are quite “pun-gent,” per Trader Joe’s.

The cheese puns in question? “I’m wheel excited to be here. You cheddar believe it. To brie, or not to brie. I am fondue you. Life’s so gouda.” I’m a firm believer that everyone loves a good pun, so this bag is an instant source of entertainment.

The new Trader Joe’s cheese tote bags are just $4 each. I’ll definitely be snagging one for myself and a few more to share with the TJ’s lovers in my life!