Instagram Is Freaking Out About This New Urban Decay Palette

Hot on the heels of their MAC flash sale, Ulta Beauty nearly broke the internet again by announcing a brand new Urban Decay palette… exclusively.

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We’ll show you, but only after this post hits 30K likes! Get double tapping so we can reveal this new @urbandecaycosmetics palette! #ultabeauty

A post shared by Ulta Beauty (@ultabeauty) on May 2, 2017 at 10:30am PDT

First, the beauty retailer teased a photo of Urban Decay’s logo, promising fans they’d reveal the product once the post hit 30,000 likes. Only two hours later, the palette was revealed to much fanfare. “I had to stop myself from drooling all over the place. You rock @urbandecaycosmetics,” one user responded.

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Here it is, UD lovers—a new and EXCLUSIVE After Glow palette!! ✨🎉Blend and illuminate to your heart’s content with four new shades you won’t find anywhere else. Shop this beauty online and in store June 4! #ultabeauty

A post shared by Ulta Beauty (@ultabeauty) on May 2, 2017 at 1:04pm PDT

The exclusive Urban Decay Afterglow Palette will go on sale online and in stores beginning June 4. The rich-textured Urban Decay Afterglow line already includes a powder blush and single highlighters. The Afterglow palette will include four brand new shades: a honey-hued highlighter dubbed Bliss, a baby pink blush named Peroxide, a warm peachy blush called NSFW, and a champagne-toned highlighter called Sidepiece. Let’s hope the colors look as sexy on our faces as their names imply.

Will you be purchasing the Urban Decay Afterglow Palette? Let us know @BritandCo!

(h/t Allure; photos via @UltaBeauty)