The Future of Fitness Is On-the-Go Workouts

You and your girlfriends have traded in happy hours for SoulCycle and high-intensity barre sessions. Plus, ClassPass has gotten you totally addicted to a long list of other trendy workouts in local studios that make you feel like a million bucks. The boutique fitness industry is responsible for getting many of us off our butts and motivated to get in shape. But are these classes here to stay? We spoke with Daniel Sobhani — CEO of fitness app Freeletics — to get his take on what the boutique workout world will look like in the future.

“There are classes and products out there that are indeed providing the desired results of their audiences,” Sobhani says. “Ultimately, the results and how people feel are what it comes down to. The studios and trends that fail to provide a big payoff won’t make it in the fitness world of fierce competition.” It’s a good thing for consumers that the most effective workouts are rising to the top, as these uber-specific studios propel the boutique fitness trend. Sobhani also believes a unique sense of community has also played a significant role in the trend’s success.

Sobhani tells us that the amazing community each studio builds also gets people to keep going back to a specific studio or class. “These studios are niche, some offering specific benefits promised only through their classes. Most importantly, the successful studios motivate their students to return, whether the motivation stems from paying a hefty fee or loving the music played in each class.”

All of this sounds great, right? If our beloved boutique studios are offering us great workouts, awesome tunes, and a #fitfam that can motivate us to get out of bed each morning and feel the burn, then what could possibly be missing — and where could the industry go wrong?

THE FUTURE OF STUDIO CLASSES

According to Sobhani, one thing that many boutique studios are seriously lacking is an on-the-go component. As millennials continue to travel more for work and play, it may increasingly become a challenge for spinning studios, barre classes, and the like to accommodate their mobile needs.

“We know from our own [Freeletics] users that [an on-the-go option] is a key aspect to sticking to a workout routine — the ability to train anytime, anywhere, and to instantly find training partners, if need be,” Sobhani says. “People expect constant access to their favorite products or experiences, and these studios that may only exist in one neighborhood can’t provide that. We expect fitness products and gyms to provide options for maintaining workout schedules in spite of travel or relocation to another city.”

Sobhani also expects that the successful fitness businesses of the future will take a more holistic approach to health. Already, many studios and apps (including Freeletics) are beginning to offer integrated services related to fitness, nutrition, mindfulness, and more. “This means a larger focus on wellbeing — which includes the mind — by either explicitly adding meditation to a schedule, or subtly prioritizing mindfulness as an ultimate goal in the fitness regime,” Sobhani says.

If only the strongest among the boutique fitness industry are likely to survive these ongoing transitions in the business, how are we supposed to know when it’s time to jump ship and leave our precious classes behind? Sobhani advises that everyone stick to whatever workout regimen keeps them motivated and feeling their best. If the community aspect and catchy tunes at your fave boutique studio encourage you to stick with the program, then go for it! Thanks to technology, though, there’ll only be more opportunities in the future to reap these benefits in other ways.

“There are plenty of options outside of boutique fitness studios that are less expensive or even free,” Sobhani says. “If you’re on a budget, but are still looking for some sort of community wrapped around shared fitness goals, technology has provided us ways to find these groups without cost through Facebook, Meetup, or Freeletics.”

What do you think of the future of boutique fitness studios? Tweet us @BritandCo!

(Photos via Getty)

Ask anyone who’s found success in their career, hobby, or health – they’ll admit that they didn’t find it overnight. Instead, they’ll attribute their achievements to a simple concept: consistency.

Being consistent is way easier said than done, but it becomes less daunting when you’ve got someone by your side to keep you accountable.

Read on to learn more about Zabit, a new habit coaching app that empowers you to achieve your goals with the help of an expert personal coach.

Zabit

That’s why Roddy Lindsay founded Zabit, a new habit coaching service that relies on pairing clients with personal coaches – AKA the ultimate accountability buddies!

Whether you want to improve your workout plan, decrease your use of social media, limit your alcohol consumption, or get better sleep, Zabit coaches are there to motivate you toward your goals with one-on-one personalized messages, just like you're texting your best friend.

Zabit

“Zabit’s mission is to make accountability universal and affordable. Adding accountability to everyday habits to make them long-lasting should be as easy as ordering an Uber,” said Lindsay, founder and CEO of Zabit. “By combining the empathy of human coaches with the ubiquity of mobile technology, Zabit is forging a new paradigm for behavior change.”

Zabit

Zabit’s personal coaches are psychologists, wellness professionals, and advanced clinical psychology students with at least three years of training, so they’re equipped with all the right knowledge to help you stay on track with your goals, no matter what they are.

When it comes to your personal goals, it’s important to remember that you’re not alone. Pair with a Zabit coach today – you can get started now with a free 2-week trial. From there, plans start at just $8.99 per week.

Subscribe to our newsletter for more tips on achieving your goals!

If you’re a trueTrader Joe’s fan, you probably already carry your pickle tote bag everywhere. And, of course, you can’t forget the frenzy for the-ever stylish Trader Joe’s mini tote bags! TJ’s is here to shake (or, rather, shred) things up with an all-new tote bag design – and it’s super cheesy.

Trader Joe’s

That’s right – Trader Joe’s latest and greatest tote bag design (which you can shop from end caps near the TJ’s checkout lines) features all things cheese! Any charcuterie, mac and cheese, grilled cheese, and pizza lover will immediately fall in love with it.

Eme Estevez / Dupe

The tote is covered in “charmingly cheesy” illustrations of all the varieties of cheese Trader Joe’s has to offer. They’re perfectly colorful and bold, so you’ll adore looking at it every time you make a grocery trip.

Fans are calling the new design "sooo cuteee" and "un-brie-lieveable." One Instagram user even said, "now that’s a tote worth getting if you are cheeseboard obsessed. 🥳🥳🥳"

Jayda Anderson / Dupe

The bag is certifiably heavy duty, made of 100% cotton, and features reinforced seams with two handles long enough to hang comfortably on your shoulder – perfect for you if you walk to your nearest Trader Joe’s instead of driving there! It measures 18.5 by 13.5 inches to carry all the snacks, frozen meals, and beverages your heart desires.

Trader Joe’s

My favorite part of this new TJ’s tote is that it’s also covered in tons of cheese puns, which are quite “pun-gent,” per Trader Joe’s.

The cheese puns in question? “I’m wheel excited to be here. You cheddar believe it. To brie, or not to brie. I am fondue you. Life’s so gouda.” I’m a firm believer that everyone loves a good pun, so this bag is an instant source of entertainment.

Alexy Almond / PEXELS

The new Trader Joe’s cheese tote bags are just $4 each. I’ll definitely be snagging one for myself and a few more to share with the TJ’s lovers in my life!

Subscribe to our newsletter for more amazing Trader Joe's new arrivals!

Even if you weren’t exactly in line for the Olympic gymnastics team as a kid (another reason Simone Biles is so impressive, honestly), chances are, you look back on those days as ones of your peak flexibility. Like running, remembering things, and making new friends, bending gradually gets harder as you age. Fortunately, there are some things you can do to keep your flex! Here’s why you lose your bendiness — and how to get it back.


Why Your Flexibility Stalls

Brit + Co

As though going through puberty weren’t enough of a struggle, it’s also the time when you start to lose your natural flexibility. “No one is more flexible in their life than they are as a child,” says Dr. Leython Williams, a doctor of physical therapy at Athletico Physical Therapy. “However, during puberty, children often become temporarily less flexible. Some children have slow growth spurts, while others grow very quickly. This temporary decrease in muscle length/flexibility is a result of their bones growing faster than their muscles and tendons can stretch.”

Note that Dr. Williams refers to this particular loss of flexibility as temporary — meaning we can’t blame puberty for the fact our toes seem to be getting farther away every time we try to touch them.

Brit + Co

“There is no specific age when we wake up and our flexibility has ‘officially declined.’ However, it is a fact that as we age our flexibility decreases, which leads to decreased functional ability and mobility,” he explains. “As our bodies get older, we lose a small amount of flexibility as a result of the normal aging processes. There is loss of water in our tissues and intervertebral discs, increased stiffness in our joints, and a loss of elasticity in muscles and tendons. In our 20s and 30s, it is important that we develop a consistent static and dynamic stretching regimen to establish and maintain flexibility and range of motion more easily into our older years.”

That’s right: What you do now matters later. And this isn’t just about keeping up in yoga, Dr. Williams cautions. “It becomes imperative that we stretch regularly to decrease our likelihood of various injuries.” Jill Belland, co-founder of Barre Belle, agrees. “It’s easy to feel invincible if you’re young and injury free! Flexibility will reduce your risk of injury: What doesn’t bend will break. Increased range of motion, balance, and mobility are all linked to flexibility and contribute to overall strength and fitness.”

How to Get It Back

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When you’re a kid, flexibility comes naturally; when you’re an adult, you have to take responsibility for improving and maintaining it. “Peak flexibility age for adults can differ person to person and depends largely on their physical activity habits,” says Dr. Rachelle Reed, PhD, Pure Barre’s manager of training development and barre kinesiologist. “Notably, flexibility can be improved at any age when flexibility training is incorporated into a regular exercise routine. It’s important for adults to be strategic about including flexibility training into their workouts, because maintaining flexibility and physical function as we move into middle and older adulthood is associated with better quality of life and independent living.”

There’s no one flexibility standard everyone has to meet, Belland reassures: “There is no golden rule for what perfect flexibility is person to person, but there are simple markers such as touching your toes from a forward fold for hamstrings/lower back, or reaching for your hands behind your back, with one hand behind the head and the other behind the waist, for shoulder mobility. You don’t need to be a contortionist; moving around with fluidity in your everyday life and having good range of motion in your favorite activities without feeling pain or tension is a better way to gauge your own personal goals.”

Brit + Co

But where do you start if you want to improve your flexibility? Dr. Reed explains, “There are two main types of flexibility training that you should aim to incorporate into your routine: Dynamic stretching, where a stretch is performed by moving through a challenging but attainable range of motion several times in a row, and static stretching, where a stretch is held in a challenging but attainable position for a longer period of time (at least 10-30 seconds).”

How do you know how far to go? “Our muscles have a natural stretch reflex that prevents us from going too far into a stretch, which can also cause injury,” Belland tells us. “Aim to gently stretch through this reflex. The key to increasing flexibility is about time under tension: It takes around 20 seconds to ease through the stretch reflex. Reintroduce the stretch and hold it for 10 seconds longer, working up to one minute. The second time you introduce a stretch, the stretch reflex will diminish, allowing your body to get deeper into your stretch and also building better muscle memory.”

Brit + Co

If you’re still worried about injuring yourself — especially if you’ve been injured in the past — Dr. Williams recommends seeing a physical therapist for guided stretches. Belland reminds us that you don’t have to go to the gym or spend hours on stretching. “Stretch a little bit every day when you can fit it in after a workout or in front of the TV. If you just don’t think you’ll stretch on your own, getting to a yoga or a barre class is helpful if you need the accountability of a dedicated time and space.”

Speaking of the gym, just as your phys ed teacher told you, stretching is especially important before and after a workout. “Far too often active individuals begin their workouts without a dynamic stretch,” Dr. Williams says. “Dynamic stretching increases one’s range of movement and blood flow to soft tissues prior to physical exertion and/or sport performance. This type of stretching is vital in improving performance and reducing the risk for injury.”

But you don’t have to be an athlete to benefit — in fact, stretching is an important antidote to all that sitting those of us with desk-based jobs tend to do. “Sitting at your desk all day can lead to decreased flexibility in hip flexors and hamstrings by keeping them in a shortened position for a prolonged period of time,” Dr. Williams warns. “Consider a standing desk or work station or taking several breaks throughout your work day to stand up and stretch.”

Instead of looking back on your kid-level flexibility as a long-ago dream, mix in a little bit of stretching into your new daily routine — especially if you work at a desk! You might never get your legs behind your head, but your older self will thank you for it. Check out The Best Time to Stretch During Your Workout for more!

Lead image via Brit + Co.

This post has been updated.

I've been thinking about how much money I spent on things I didn't love — like overrated beauty finds — and I have a few hair products that met their untimely fate in my garbage. I wanted to love them because of the brand, but some of them were unnecessary based on price or the formula not agreeing with my coils. Regardless, there are a handful of products I definitely wouldn't buy again this year. And while some of them may work for you, here are all the overrated hair products I just cannot recommend.

Scroll to see all the overrated hair products I definitely regret buying.

Sephora

Overrated Prices

1. Olaplex No. 7 Bonding Oil

This is one of those hair products where the formula actually works well. I loved how silky it felt on my hands and it provided my hair with amazing shine. However, I also receive the same effect from Carol's Daughter Goddess Strength 7 Oil Blend... without dishing out $30.

My hair's not super picky about oils I use, so I personally don't feel like I need to spend a certain amount just because one brand name is more popular than another.

Sephora

2. Briogeo Don't Despair, Repair! Super Moisture Conditioner

I purchased this conditioner and fell in love with how soft it made my hair. All it took was two dime size amounts worked into my strands for my hair to let me know it truly appreciated it. The problem is that it costs $39.00! It was definitely a splurge at the time I bought it, but I can't see myself spending that amount every other month.

My alternative is 4U by Tia Moisturizing Conditioner.

Sephora

Overrated Performance

3. dae Mirage Mist Leave-In Conditioner

This leave-in conditioner left me wanting more because my hair absolutely hated it. It's meant for all hair types, but it just didn't do anything for mine. Instead of reducing frizz and dryness, my hair actually felt hard after using it. Before you think it was user error, I purposely didn't put anything else on my hair after washing it.

I don't think I need to say it, but my little test resulted in this being tossed in the trash. I'll just stick to my 4U by Tia Curl Refresher Mist Hair Spray if I want an extra boost of hydration and shine.

Amazon

4. Wavytalk Professional Hair Dryer With Diffuser

This is going to be controversial because I've been talking about spending too much money on styling and conditioning products, but I actually prefer the T3 Aire 360 Multi-Styler & Blowout System over this. I have thick natural hair that felt like it was being yanked whenever I used this dryer's comb attachment. I've experienced postpartum hair loss so I'd like to keep as many strands on my head as possible.

Personally, the T3 Aire Multi-Styler & Blowout System cuts my drying time in half while also providing a soothing experience.

Sephora

Overrated Fragrance — Yes, I'm Serious

5. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliation Shampoo

Am I being picky about something like fragrance? Why yes, I am. I'm fully aware that I have allergies and asthma so it doesn't take much for something to trigger an itchy nose or claustrophobic airwaves. Also, at this point I know I probably should just stay away from Briogeo as a whole.

I digress... I tried this shampoo and should've known better than to use something that reminds me of the charcoal face wash I use sometimes. It also smells like it which is a huge turn-off for me. Hard pass on this!

Sephora

6. Gisou Honey Infused Hair Perfume — Floral Edition

I think a part of me liked wasting money last year because this hair perfume gave me the ick last year. I don't even like floral scents so I'm not sure why I decided this purchase would be a great idea. I'm sure someone will love the blend of honey, wild rose, and vanilla, but I did not.

If you tried overrated hair products last year, stop by our storefront to see what I actually recommend using!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

It was December 2020, right at the height of the COVID pandemic. Everyone was stuck at home in their sweatpants with nothing to do but scroll the never-ending sea of streaming content (or was that just me?). All of a sudden, viewers were swept from their homes to a world of the Regency-era elite. That is, the Shonda Rhimes remix, of course. Since then, everyone, and I mean everyone, has been obsessed with and captivated by the stories of those who walk 19th century Grosvenor Square in London, including myself. It doesn’t feel like it, but Bridgerton has reached its 4 year anniversary, and to celebrate I rewatched the season that started it all.

Here are 13 thoughts I had during my Bridgerton season 1 rewatch while Daphne and the Duke burned for each other.


1. Colin and Anthony have always been the best men on the show.

Liam Daniel/Netflix

The Bridgerton family certainly knows how to raise ‘em. Colin is loyal to a fault and provides unwavering support to his sisters, and Anthony is an all-around genuine man that will go out of his way for anyone he loves. Need I say more?

2. ​Duke Hastings hating his dad is so fair.

Liam Daniel/Netflix

After a second rewatch, I hate the Duke’s dad more. You’re telling me he couldn't care less about his wife in the midst of delivering his child? The man is cold and heartless, and how could you not think so after a second round of viewing when they flashback to little Simon – particularly after gaining a deeper understanding of Simon?

3. Penelope as Lady Whistledown is not so surprising the second time around.

Liam Daniel/Netflix

Excuse my ignorance, but I never saw Penelope dropping her secret that she is the Lady Whistledown, at least the first time around. After a second viewing, all the signs were there, and I was shaking my head at my past self.

4. Is this a feminist show?!

Netflix

We’ve got Sarah giving birth and dying to give a man what he wants, and then having a room full of women saddened by the very event, juxtaposed with a shot of the men cheering. After a rewatch, I have to say, the show portrays strong women all while highlighting the inequalities they faced at the time.

I didn’t catch it the first time around,, but the show truly leans on the women to drive the narrative and I never found myself particularly swayed by any one man. It’s refreshing to see how Bridgerton empowers its female characters, allowing them to challenge societal norms and assert their independence, which makes it feel like a modern feminist take on the past. Go Bridgerton!

5. ​I’ve learned quite a lot from Bridgerton.

Liam Daniel/Netflix

While the show may not be entirely accurate, it had me Googling things non-stop the second time around. I’d like to share my learnings: things get pretty spicy in Bridgerton (it’s a show about courtship after all) so I couldn't help but wonder, did women shave their legs in 1813? Well, I looked it up so you don’t have to, and the answer is no! It wasn’t common at all. Boxing, however, was a thing back then. Who knew? Not me. And Queen Charlotte having a Pomeranian? Totally normal, the real Queen Charlotte had many that she absolutely adored.

6. ​Simon is a man for the woman.

Liam Daniel/Netflix

I love Simon, there, I said it! He is so kind and understanding of Daphne and defended her furiously any chance he got, even during the time of their "fake" courtship, proving he’s everything and more for her. After a second rewatch, the flashback scene of his birth, and his mother’s death, destroyed me – it’s that very scene that reveals he’s burdened by childhood trauma. His guilt-stricken face highlights his determination to never become like his father. In the end, Simon’s struggles show a man who strives not to repeat his past – especially with Daphne. Sigh, Simon it was never your fault.

7. ​Simon and Daphne are a slowburn.

Liam Daniel/Netflix

I’ll admit, I thought there was a lack of chemistry between Daphne and Simon the first go around. After my second time watching, their chemistry is impeccable and they compliment each other so well. I’m actually wondering how I ever thought the way I did beforehand?

8. This season perfectly sets up the forthcoming romance between Penelope and Colin.

Liam Daniel/Netflix

The gestures, the flirting, and the little moments the writers gifted us, oh so well done.

9. ​The world build-up is so critical.

Liam Daniel/Netflix

The first season of Bridgerton so beautifully captures the magical ride fans, unbeknownst to them at the time, are about to take in following seasons. We get acquainted with all of the Bridgerton kids, are introduced to the ensuing rivalry between the Featheringtons and Bridgertons, and last but certainly not least, we learn the rigid societal expectations of the 19th century, particularly through Daphne’s experience of finding a suitor. This season is so critical in laying it all out for viewers.

10. ​This is Eloise’s best season.

Liam Daniel/Netflix

I love Eloise, she says what everyone's thinking and isn’t afraid to stick up to men. Amen, sister. Dare I say her banter with her sisters and others carried this season?

11. ​The writing is *chef’s kiss.*

Liam Daniel/Netflix

The romance that gradually develops between Daphne and Simon allows viewers to not only connect with them, but provides a deeper look into the sibling dynamics within the Bridgerton family. The cherry on top of it all is the chaos of everyone and everything else ensuing while a mysterious gossip columnist generates tension throughout the entire season – what’s not to love?

12. ​There is no way no one caught on to Madame Delacroix.

Liam Daniel/Netflix

The fake accent wasn’t fooling me even the first time around, but I guess kudos to her for not being caught by her important clients.

13. ​Jonathan Bailey. That's all.

Nick Briggs/Netflix

Kidding of course, I really do have something to say – After watching the later seasons he looks comparatively and especially young in the first. Maybe it’s because I’ve also watched Wicked (a few times) recently and he looks so much … older? Bailey was a cutie in the first season, and although he was a hard sell in the first two episodes, he sure did grow on me.

What's the wildest thought you had during a Bridgerton season 1 rewatch? Let us know on Facebook, and read up on the Bridgerton season 4 cast before it hits Netflix!