How SoulCycle Started With Julie Rice And Elizabeth Cutler

Elizabeth Cutler Julie Rice SoulCycle Co-foundersElizabeth Cutler Julie Rice SoulCycle Co-founders

Listen in as the co-founders of SoulCycle take us back to the beginning and share the origin story behind their revolutionary fitness brand that changed spin class forever. Julie Rice and Elizabeth Cutler share how they reached their first customers (in an era before Instagram — mind you), how they created top-notch company culture that carried over into each workout, and the entrepreneurial lessons they learned as the business scaled to new markets.

They also give us a sneak peek into their new venture Peoplehood, which is all about how to show up in relationships and hold space for others. Tune in for unfiltered business advice and tips on how to follow your intuition in work and life.

Best Moments From How SoulCycle Got Started With Julie Rice And Elizabeth Cutler:

  • 3:26 How the idea of SoulCycle was born
  • 4:25 Problems with other spin classes
  • 5:40 How Julie and Elizabeth met
  • 8:10 The motivation behind SoulCycle
  • 9:39 How SoulCycle shifted from the very first class
  • 11:30 How they recruited instructors
  • 13:33 The downside to instructors leaving
  • 15:00 Funding SoulCycle
  • 18:07 Surprising ideal customer(s)
  • 19:55 Advice to those starting a company
  • 21:58 Marketing and branding tips
  • 26:39 Biggest challenges and how they navigated them
  • 28:43 Do they recommend co-founders
  • 30:40 What's new for Julie and Elizabeth
  • 34:50 Communication tips
  • 38:38 Fears or insecurities in a new start up
  • 41:41 What feelings to follow
To learn more about all the things with Brit, subscribe to Teach Me Something New on Apple Podcasts, Google Podcasts, Spotify, Stitcher, iHeartRadio, or wherever you get your podcasts.

There are so many ways you can reach customers today, from online marketplaces to social media platforms, websites and beyond. But which is right for you? To keep up with the fast-paced world of online selling, you want to explore ways to stand out in your market and create new revenue streams. A unique way that’s proven to be fun and actually effective for many small businesses? Live selling.

What exactly is live selling? Think of it as your own online show, where you invite new and loyal customers to chat and join in a livestreamed auction of whatever you’re selling. Entrepreneurs sell everything from trading cards, comic books, and memorabilia to fashion, beauty, electronics, and even live plants on Whatnot’s livestream platform. They share product details in real-time, chatting directly with potential buyers, and selling to the highest bidder.

Here are five reasons why small business owners are loving Whatnot to build their business, grow their online community, and connect with their customers.

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

Learn how to become a seller on Whatnot today – it’s a total game changer!

If you're hunting for a new TV drama because you've already rewatched all of Brit + Co's best true crime documentaries, then don't you worry because Apple TV's new show is exactly the kind of thriller we've been waiting for — and it's perfect for true crime fans. But the best part is that Amy Adams is starring and executive producing! Here's everything we know about Cape Fear, coming to Apple TV+ soon...and The 10 Best True Crime-Inspired Books to hold you over until it premieres.

Keep reading for the latest news on Amy Adams' Cape Fear, coming to Apple TV+ soon.

Is there a Cape Fear remake coming out?

Amazon

Yes, we're getting a brand new Cape Fear, which is based on John D. MacDonald’s novel. This Apple TV show, which was greenlit in November 2024 and will have 10 episodes, will be led by Amy Adams, who will executive produce along costar Javier Bardem, Martin Scorsese, and Steven Spielberg. Nick Antosca will write.

The movie follows J. Lee Thompson's 1962 movie and Martin Scorsese's 1991 movie.

What is Cape Fear about?

Attorneys Amanda (Amy Adams) and Steve are happily married and enjoying their life together. But when a killer from their past, Max Cady (Javier Bardem), gets released from prison, his presence threatens the life they've built together.

Just like Only Murders in the Building is a comical, campy look at true crime, and Big Little Lies is a sensual, feminist approach to mystery, Cape Fear takes a Hitchcock angle (even though it's totally going to hold me over until Big Little Lies season 3). According to the official synopsis, it's "an examination of America’s obsession with true crime in the 21st century."

Who's in the Cape Fear cast?

Amy Sussman/Getty Images

Amy Adams and Javier Bardem star in Cape Fear as Amanda and Max, respectively. Stay tuned for the full cast list!

Is Cape Fear on Apple TV?

Universal

The new Cape Fear show is coming to Apple TV soon (check back here for the official Cape Fear release date), but you can watch both adaptations of the novel on the streamer now.

Figuring out what to stream is never easy. Read up on The 8 Best TV Shows On Paramount+ This Month for some great ideas!

Ask anyone who’s found success in their career, hobby, or health – they’ll admit that they didn’t find it overnight. Instead, they’ll attribute their achievements to a simple concept: consistency.

Being consistent is way easier said than done, but it becomes less daunting when you’ve got someone by your side to keep you accountable.

Read on to learn more about Zabit, a new habit coaching app that empowers you to achieve your goals with the help of an expert personal coach.

Zabit

That’s why Roddy Lindsay founded Zabit, a new habit coaching service that relies on pairing clients with personal coaches – AKA the ultimate accountability buddies!

Whether you want to improve your workout plan, decrease your use of social media, limit your alcohol consumption, or get better sleep, Zabit coaches are there to motivate you toward your goals with one-on-one personalized messages, just like you're texting your best friend.

Zabit

“Zabit’s mission is to make accountability universal and affordable. Adding accountability to everyday habits to make them long-lasting should be as easy as ordering an Uber,” said Lindsay, founder and CEO of Zabit. “By combining the empathy of human coaches with the ubiquity of mobile technology, Zabit is forging a new paradigm for behavior change.”

Zabit

Zabit’s personal coaches are psychologists, wellness professionals, and advanced clinical psychology students with at least three years of training, so they’re equipped with all the right knowledge to help you stay on track with your goals, no matter what they are.

When it comes to your personal goals, it’s important to remember that you’re not alone. Pair with a Zabit coach today – you can get started now with a free 2-week trial. From there, plans start at just $8.99 per week.

Subscribe to our newsletter for more tips on achieving your goals!

Not only does Emily Henry's new novel Great Big Beautiful Life drop on April 22, but every single one of the author's already-published rom-coms is being adapted for the screen. Okay, that's majorly impressive! People We Meet On Vacation, starring Emily Bader and Tom Blyth, will be coming to Netflix soon, and considering Beach Read was the second adaptation announced, it looks like Emily's first rom-com could be our next film. And fans have been spiraling about who could play January and Gus even before the Emily Henry movie was confirmed.

Well there are two actors at the top of the rumor mill for the Beach Read movie — and I am crossing all my fingers and toes we see them in the beloved roles.

Here's everything we know about the Emily HenryBeach Read movie cast rumors.

Did the Beach Read movie already find its Gus and January?

Jeff Spicer/Frazer Harrison/Getty Images

When Paul Mescal and Ayo Edebiri started posting selfies together, fans immediately picked up on their chemistry — and started calling for the two actors to star in a rom-com together. "The Paul Mescal and Ayo Edebiri romcom is imminent," one X user tweeted.

And when Emily Henry reposted one of their selfies on her story? Fans of the author's first romance novel immediately fancast the two actors as Gus and January. And with their personalities, and the way they complement each other, there's literally no one else I could see playing these roles at the moment.

While Emily "can’t confirm or deny anything with casting for any movie," the author did admit that "they would be amazing. I actually saw them being discussed [online] for several different roles — and I definitely have a favorite. But it’s fun, because different adaptations would either have one of them playing to type, or one of those adaptations would have them both playing to type, and one of them would have them both playing against type. It’s an interesting thing. I mean, they’re great, they could do anything.”

Are Paul Mescal and Ayo Edebiri in a rom-com together?

Paul Mescal and Ayo Edebiri haven't officially joined a rom-com together, but after Paul told Awards Watch he wants to do a romance movie with Ayo in "the next five years," The Bear actress agreed she's game...on one condition.

"If somebody writes us a good script," she says. "It has to be in an About Time vibe. Something that’s got, like, a heart, so he can still flex his drama muscles where it’s like, the covert rom-com. Like, still a rom-com, but we got to get something inventive."

Is Beach Read going to be a movie?

Amazon

Yes, the Beach Read movie is coming soon! Writer-director Yulin Kuang told Brit + Co exclusively that she "really cares" about giving fans of the book a good experience.

"I truly believe that art belongs to the audience once it's out in the world," she says. "And so saying too much, it feels prescriptive, you know? So I hope they enjoy it. I hope that they know that a lot of care is going into the adaptations. I remember what it's like to be watching with anxious hearts about the announcements of all my favorite adaptations. And so that's the main thing. I hope they know that I really, really care."

Who do you want to see in the Beach Read cast? Drop your favorite fancasts on Facebook and check out how You Can Read A Part Of Emily Henry's Great Big Beautiful Life Right Now!

It's yet another week, bringing us to the halfway mark of March, the rejuvenating Spring Equinox, and Aries season! Every zodiac sign is in for their own unique experience, and I'm here to break it down for you. From Aries to Aquarius, here's what your sign can expect for the week ahead in your horoscope, according to the stars!

Scroll to see your zodiac sign's weekly horoscope for March 16-23!

Júlia Lafulla

The Sun enters Aries on March 20, marking the start of the astrological New Year. The Spring Equinox is a time of hope and renewal, as flowers break through the frozen ground and the days grow progressively longer. Embrace the promise of spring and consciously uplift your spirit in the week ahead.

The Sun forms several beneficial aspects with other planets this week, encouraging us to explore deeply, appreciate beauty, and live with purpose and meaning.

On March 19, the Sun and Neptune align in the final degrees of Pisces, offering an opportunity to connect with our higher selves, recognize the unity of all things, and experience unconditional love. This ethereal energy is fleeting yet lingers for a few days. On March 22, the Sun conjoins Venus, the planet of earthly love, helping us rise above petty disagreements and focus on expressing and receiving love.

Natalie Davis

In the midst of the Sun’s movements, Venus forms a beneficial sextile to Pluto on March 21. This is the time to deepen connections with loved ones. Seek and share experiences that strengthen and make sacred your relationships.

Two days later, the Sun sextiles Pluto, bringing heightened focus, ambition, and determination to create meaningful change. Be mindful of obsessive tendencies and use this powerful energy to break bad habits and establish beneficial ones.

For a deeper and more personalized look at how these and other transits affect you, visit SevenSistersAstrology.com for a Natal Reading.

Brit + Co

Read Your Sun & Rising Sign For Your Weekly Horoscope!

Aries (March 21 – April 19)

This is your time of year! Use the supportive aspects between the Sun, Neptune, Pluto, and Venus to begin the astrological New Year with love and cosmic abundance. Express your feelings through grand gestures and experience the uplifting energy of profound connections. Take time to communicate with loved ones and show them how much you value your relationships.

Brit + Co

Taurus (April 20 – May 20)

You will benefit greatly from introspection, meditation, or prayer. This spiritual influence can illuminate hidden aspects of your psyche if you are willing to face them honestly. Don’t just focus on perceived shortcomings; acknowledge how far you’ve come. Present yourself to the world with the confidence of an evolving soul.

Brit + Co

Gemini (May 21 – June 20)

This social week is perfect for group activities and communal experiences. You may find yourself idealizing a more harmonious, cooperative future. Act on your desires to nurture meaningful connections. Your friendships remind you that together, we accomplish more. Express your authentic self and engage in vibrant exchanges of ideas. Keep an open mind and a receptive heart.

Brit + Co

Cancer (June 21 – July 22)

Pay attention this week to clues about your place in the world. Reflect on your career path and self-expression. Seek guidance from mentors or respected figures. Engage in deep conversations, but stay grounded as you explore new perspectives. Channel your intensity into transforming the mundane into something sacred.

Brit + Co

Leo (July 23 – August 22)

This is a time for adventure and self-discovery. Be open to new experiences and unexpected opportunities. Release limiting beliefs and pursue your interests with passion and curiosity. Whether through travel, learning, or creativity, seek out experiences that inspire and elevate you. Approach life with boldness and a full heart.

Brit + Co

Virgo (August 23 – September 22)

Therapeutic and introspective work will be transformative this week. Whether through professional therapy or personal reflection, embrace any opportunity for growth. Change takes effort, but the rewards are profound. Establish order in your surroundings to create a calm and receptive mind. Let your home be a sanctuary that nurtures your well-being.

Brit + Co

Libra (September 23 – October 22)

This week calls for balance in your relationships. Practice compassion and empathy, but do not sacrifice your own needs to keep the peace. Assert yourself with confidence while respecting others. Seek mutual understanding and fairness. If single, focus on self-love and speak to yourself with the same kindness you offer others. Heal unresolved emotional wounds through honest conversations.

Brit + Co

Scorpio (October 23 – November 21)

Are you using your time wisely? Take stock of your daily routines and see where you can be more efficient. Avoid excessive screen time and unnecessary distractions. This is a great week to establish new habits that support your well-being. Welcome the changes that come with the arrival of spring and embrace personal growth.

Brit + Co

Sagittarius (November 22 – December 21)

Make joy a priority in your daily life. Be mindful of how you express yourself to others. While it’s important to stay realistic, avoid slipping into negativity. Your natural optimism is vital for your own peace of mind and can inspire those around you. Balance responsibilities with creativity and fun. Infuse your daily life with enthusiasm and find ways to uplift yourself and others.

Brit + Co

Capricorn (December 22 – January 19)

Your home is your sanctuary. Cultivate a peaceful environment and invite loved ones to share in your space. Strengthen your foundation with care and attention to your inner world. Reflect on what brings you comfort, and surround yourself with people and possessions that nurture your soul. Reflect on how your ancestors emerged from their struggles. Profound ancestral healing is available. Express gratitude for what you have and cherish the love that surrounds you.

Brit + Co

Aquarius (January 20 – February 18)

This week, focus on clear and intentional communication. Practice active listening and recognize that not everyone processes information as quickly as you do. You’ll have many great ideas—make sure to express them in ways that others can understand and appreciate. Be patient and strive to foster meaningful connections in your immediate environment.

Brit + Co

Pisces (February 19 – March 20)

As the Sun spends its last week in your sign, take this time to deepen your commitment to your values. Material possessions may hold increased significance. Reflect on your spending habits—are you using them to fill an emotional void? Your finances will be a key focus this week. Seek sound advice and examine how your relationship with money aligns with your long-term goals and sense of security.

For more insights on how these and other planetary transit impact you, visit SevenSistersAstrology.com for a personalized reading.

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