SoulCycle CEO Melanie Whelan Gave Us a 10-Minute MBA at Re:Make 2016

We at Brit + Co love technology, obviously. But we all know about the pitfalls of, say, binge-watching and the inner clarity and calm that can come from a digital detox. So when SoulCycle CEO Melanie Whelan says, at Re:Make 2016, that one of the keys to her company’s massive, mind-boggling success and growth is that it gives its clients the opportunity — and permission — to disconnect for 45 minutes to invest in themselves… well, let’s just say, it makes some sense.

Some fans of SoulCycle liken the national fitness chain (probably jokingly) to a cult; Whelan sees it (non-jokingly) as a community. “The community element of what you experience in the lobbies is what keeps people coming back,” she says, and given the behemoth that is SoulCycle, she’s probably onto something. When an inductee of Fortune magazine’s inimitable 40 Under 40 list shares a secret to her entrepreneurial success, you’d best be listening!

Then there’s the experience of the classes themselves. The music played during each 45-minute stationary cycling class is encouraging and, like, way danceable. The locker rooms are designed to be practical and functioning, down to the USB mobile device charging stations. The merchandise is arranged just-so. Everything about the experience, from the moment you walk into a SoulCycle studio, is meant to promote community and self-investment.

“Our instructors give so much of themselves in each class,” she explained onstage, and when she asked the audience whether any SoulCycle instructors were present, a handful of SoulCycle instructors made their presence known. But the energy, as Whelan explained it, isn’t accidental. As she puts it, building a company that exudes positive energy means investing in staff so that they can succeed. Fancy that: Invest in staff, and then they’ll help clients make the time to invest in themselves. Now go ahead and build your empire.

Have you ever rocked a SoulCycle class? Tell us where @britandco!

(Photos via Chris Andre)

Ask anyone who’s found success in their career, hobby, or health – they’ll admit that they didn’t find it overnight. Instead, they’ll attribute their achievements to a simple concept: consistency.

Being consistent is way easier said than done, but it becomes less daunting when you’ve got someone by your side to keep you accountable.

Read on to learn more about Zabit, a new habit coaching app that empowers you to achieve your goals with the help of an expert personal coach.

Zabit

That’s why Roddy Lindsay founded Zabit, a new habit coaching service that relies on pairing clients with personal coaches – AKA the ultimate accountability buddies!

Whether you want to improve your workout plan, decrease your use of social media, limit your alcohol consumption, or get better sleep, Zabit coaches are there to motivate you toward your goals with one-on-one personalized messages, just like you're texting your best friend.

Zabit

“Zabit’s mission is to make accountability universal and affordable. Adding accountability to everyday habits to make them long-lasting should be as easy as ordering an Uber,” said Lindsay, founder and CEO of Zabit. “By combining the empathy of human coaches with the ubiquity of mobile technology, Zabit is forging a new paradigm for behavior change.”

Zabit

Zabit’s personal coaches are psychologists, wellness professionals, and advanced clinical psychology students with at least three years of training, so they’re equipped with all the right knowledge to help you stay on track with your goals, no matter what they are.

When it comes to your personal goals, it’s important to remember that you’re not alone. Pair with a Zabit coach today – you can get started now with a free 2-week trial. From there, plans start at just $8.99 per week.

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Eating out as a vegan can be a true challenge, especially if you don’t exactly know that what you’re ordering is 100% vegan. Fast food faves like McDonald’s and Taco Bell are secretly packed with vegan items, and Starbucks is no exception. From oat milk coffees to satisfyingly savory snacks, you’ve actually got plenty of plant-based choices when you pull up at your local Starbucks.

Scroll on to explore every vegan Starbucks drink and food item you can add to your order!

Vegan Starbucks Drinks

Starbucks

1. Brown Sugar Oatmilk Cortado

This new-to-the-menu espresso drink combines brown sugar syrup and oat milk to balance out the punchy coffee notes.

Starbucks

2. Latte (Iced + Hot)

You can totally enjoy a latte at Starbucks if you're vegan. Their oat, almond, coconut, and soy milks are vegan, plus many of their syrups qualify as vegan, too, if you want to flavor up your drink. According to this Starbucks supervisor, all of Starbucks "clear" syrups are vegan and dairy-free. Starbucks' regular and white mocha sauces and caramel drizzle are also vegan and dairy-free.

Starbucks

3. Americano (Iced + Hot)

Starbucks' Americanos are just water and espresso, so you don't have to worry about any dairy being in there. Optionally, you could ask for a splash of non-dairy milk and pumps of your fave syrup.

Starbucks

4. Brewed Coffee (Iced + Hot)

Same goes for their brewed coffees, including iced coffee. Easily ask your barista to add in some non-dairy milk and a few pumps of syrup if you desire!

Starbucks

5. Nondairy Salted Caramel Cream Cold Brew

This vegan cold brew drink is crafted with non-dairy cold foam that's flavored with salted caramel – and it's delish!

Starbucks

6. Nitro Cold Brew

A plain nitro cold brew from Starbucks is fully vegan and dairy-free. You can choose to add a splash of non-dairy milk, if you wish your sip to be a bit smoother and creamier.

Starbucks

7. Iced Brown Sugar Oatmilk Shaken Espresso

This one's a classic: shots of espresso get shaken up with ice and brown sugar syrup to create a frothy foam, then the drink is topped off with oat milk to cut the bitterness. It's quite a delectable order, even if you're not eating fully vegan.

Starbucks

8. Starbucks Refreshers

All of Starbucks' fruity Refreshers are vegan. Plus, you can can add lemonade, tea, other flavor inclusions like strawberry and peach to add some extra oomph.

Starbucks

9. Iced Black Tea

Their refreshing iced black tea is certifiably vegan, too.

Starbucks

10. Iced Green Tea

If you prefer green tea, Starbucks' offering is vegan-friendly. If you tend to take your tea a bit sweeter, just order it with however many packets of your preferred sweetener, and your barista will add it in.

Starbucks

11. Lemonade

You truly can't go wrong with a lemonade!

Starbucks

12. Hot Teas

Starbucks' hot teas are totally vegan, too. If you want to make them fancier, ask for an additional splash of your go-to non-dairy milk!

Vegan Starbucks Foods

Starbucks

1. Rolled & Steel-Cut Oatmeal

Now onto the food! First up is Starbucks' oatmeal, which you can fancy up with nuts, berries, and brown sugar. Make sure to order it with water to ensure it stays vegan.

Starbucks

2. Plain Bagel

Surprisingly, Starbucks' bagels are also vegan.

Starbucks

3. Everything Bagel

The plain and everything bagels will work for any vegan eater.

Starbucks

4. Avocado Spread

Plus, you can order your bagel with a side of this delicious avocado spread for a nutritious boost!

Starbucks

5. Spicy Falafel Pocket

This 100% vegan snack pocket is new to the Starbucks menu, but it's already become a fan-favorite amongst vegans and non-vegans alike.

Starbucks

6. Chipotle Almond Dip

You can order the Spicy Falafel Pocket with a side of this fully-vegan Chipotle Almond Dip (AKA Bitchin’ Sauce). Yum.

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Even if you weren’t exactly in line for the Olympic gymnastics team as a kid (another reason Simone Biles is so impressive, honestly), chances are, you look back on those days as ones of your peak flexibility. Like running, remembering things, and making new friends, bending gradually gets harder as you age. Fortunately, there are some things you can do to keep your flex! Here’s why you lose your bendiness — and how to get it back.


Why Your Flexibility Stalls

Brit + Co

As though going through puberty weren’t enough of a struggle, it’s also the time when you start to lose your natural flexibility. “No one is more flexible in their life than they are as a child,” says Dr. Leython Williams, a doctor of physical therapy at Athletico Physical Therapy. “However, during puberty, children often become temporarily less flexible. Some children have slow growth spurts, while others grow very quickly. This temporary decrease in muscle length/flexibility is a result of their bones growing faster than their muscles and tendons can stretch.”

Note that Dr. Williams refers to this particular loss of flexibility as temporary — meaning we can’t blame puberty for the fact our toes seem to be getting farther away every time we try to touch them.

Brit + Co

“There is no specific age when we wake up and our flexibility has ‘officially declined.’ However, it is a fact that as we age our flexibility decreases, which leads to decreased functional ability and mobility,” he explains. “As our bodies get older, we lose a small amount of flexibility as a result of the normal aging processes. There is loss of water in our tissues and intervertebral discs, increased stiffness in our joints, and a loss of elasticity in muscles and tendons. In our 20s and 30s, it is important that we develop a consistent static and dynamic stretching regimen to establish and maintain flexibility and range of motion more easily into our older years.”

That’s right: What you do now matters later. And this isn’t just about keeping up in yoga, Dr. Williams cautions. “It becomes imperative that we stretch regularly to decrease our likelihood of various injuries.” Jill Belland, co-founder of Barre Belle, agrees. “It’s easy to feel invincible if you’re young and injury free! Flexibility will reduce your risk of injury: What doesn’t bend will break. Increased range of motion, balance, and mobility are all linked to flexibility and contribute to overall strength and fitness.”

How to Get It Back

Brit + Co

When you’re a kid, flexibility comes naturally; when you’re an adult, you have to take responsibility for improving and maintaining it. “Peak flexibility age for adults can differ person to person and depends largely on their physical activity habits,” says Dr. Rachelle Reed, PhD, Pure Barre’s manager of training development and barre kinesiologist. “Notably, flexibility can be improved at any age when flexibility training is incorporated into a regular exercise routine. It’s important for adults to be strategic about including flexibility training into their workouts, because maintaining flexibility and physical function as we move into middle and older adulthood is associated with better quality of life and independent living.”

There’s no one flexibility standard everyone has to meet, Belland reassures: “There is no golden rule for what perfect flexibility is person to person, but there are simple markers such as touching your toes from a forward fold for hamstrings/lower back, or reaching for your hands behind your back, with one hand behind the head and the other behind the waist, for shoulder mobility. You don’t need to be a contortionist; moving around with fluidity in your everyday life and having good range of motion in your favorite activities without feeling pain or tension is a better way to gauge your own personal goals.”

Brit + Co

But where do you start if you want to improve your flexibility? Dr. Reed explains, “There are two main types of flexibility training that you should aim to incorporate into your routine: Dynamic stretching, where a stretch is performed by moving through a challenging but attainable range of motion several times in a row, and static stretching, where a stretch is held in a challenging but attainable position for a longer period of time (at least 10-30 seconds).”

How do you know how far to go? “Our muscles have a natural stretch reflex that prevents us from going too far into a stretch, which can also cause injury,” Belland tells us. “Aim to gently stretch through this reflex. The key to increasing flexibility is about time under tension: It takes around 20 seconds to ease through the stretch reflex. Reintroduce the stretch and hold it for 10 seconds longer, working up to one minute. The second time you introduce a stretch, the stretch reflex will diminish, allowing your body to get deeper into your stretch and also building better muscle memory.”

Brit + Co

If you’re still worried about injuring yourself — especially if you’ve been injured in the past — Dr. Williams recommends seeing a physical therapist for guided stretches. Belland reminds us that you don’t have to go to the gym or spend hours on stretching. “Stretch a little bit every day when you can fit it in after a workout or in front of the TV. If you just don’t think you’ll stretch on your own, getting to a yoga or a barre class is helpful if you need the accountability of a dedicated time and space.”

Speaking of the gym, just as your phys ed teacher told you, stretching is especially important before and after a workout. “Far too often active individuals begin their workouts without a dynamic stretch,” Dr. Williams says. “Dynamic stretching increases one’s range of movement and blood flow to soft tissues prior to physical exertion and/or sport performance. This type of stretching is vital in improving performance and reducing the risk for injury.”

But you don’t have to be an athlete to benefit — in fact, stretching is an important antidote to all that sitting those of us with desk-based jobs tend to do. “Sitting at your desk all day can lead to decreased flexibility in hip flexors and hamstrings by keeping them in a shortened position for a prolonged period of time,” Dr. Williams warns. “Consider a standing desk or work station or taking several breaks throughout your work day to stand up and stretch.”

Instead of looking back on your kid-level flexibility as a long-ago dream, mix in a little bit of stretching into your new daily routine — especially if you work at a desk! You might never get your legs behind your head, but your older self will thank you for it. Check out The Best Time to Stretch During Your Workout for more!

Lead image via Brit + Co.

This post has been updated.

What is it about family sagas that seem to make book clubs more interesting? Maybe it's because we know interpersonal relationships can be a little dysfunctional. It could be that we still don't know how to communicate with the people we love the most. Even if we love our parents and siblings, reading about other families' fictional twists and turns gives us a rush of adrenaline.

So it's no wonder Jenna Bush Hager's January book club pick feels like something we can read without putting down. It's full of complicated relationship dynamics, love, and reconciling one's identity with their past. You can say it's the perfect read to kick off your 2025 reading goals!

Learn more about Jenna Bush Hager's 2025 book club pick and fall in love with one character's journey of self-discovery.

Amazon

The Life Cycle of the Common Octopus by Emma Knight

Penn should be excited about advancing her education at the University of Edinburgh, but she can't stop thinking about the secret her parents have been keeping from her. For some reason, she believes she'll uncover it while she's in Scotland because Lord Lennox — her father's friend — is in the area.

Her hunger for the truth leads her to Lord Lennox's estate where she she starts mingling with his family and even discovers love in this moving novel.

@readwithjenna/Instagram

Jenna Bush Hager's Thoughts About The Life Cycle of the Common Octopus

Jenna Bush Hager thinks readers will love The Life Cycle of the Common Octopus because "it's a rich novel" with themes of "friendship and motherhood" (via Instagram). It's so good, she's sure "it will sweep you off your feet (via Instagram).

We hope you enjoy reading about Penn's journey in The Life Cycle of the Common Octopus and encourage you to check out Reese Witherspoon's January book club pick next!

Trader Joe’s loves to keep us on our toes when it comes to their new arrivals. We’re constantly monitoring the aisles to discover all the new TJ’s sweet treats and savory snacks they launch – and these 7 new picks for January 2025 are not to be missed! All of these Trader Joe’s products will run you less than $5, which only makes sealing the deal on your grocery bill easier.

From delicious dips to a very enticing new frozen meal, these are the 7 best new Trader Joe’s finds you absolutely need to try in January 2025.

Trader Joe's

1. Teensy Candy Bars

These tiny little candy bar bites ($2.99) resemble Snickers in the best way possible: layers of nougat, caramel, and peanuts are enveloped in a delicious chocolate coating for maximum snackage. We're gonna have to resist eating the whole bag! TJ's even suggests using these bits as decoration for other desserts, like sprinkling some on a scoop of ice cream or baking them into some cookies.

Trader Joe's

2. Olive Tapenade Hummus

Trader Joe's array of dips is simply too good to resist, and this newcomer hummus ($3.49) is no exception! It's a tub of "smooth and nutty" hummus topped with a tapenade comprised of black olives, manzanilla olives, capers, and olive oil to give it a salty effect. It's gonna taste so great as a dip for crackers or as a spread on a Mediterranean pita wrap.

Trader Joe's

3. Organic Concord Grape Jelly

This squeezable grape jelly ($3.49) is nothing short of nostalgic. Trader Joe's says it's "super smooth, joyously juicy, and potently purple," which immediately has us sold on making PB&Js every day now.

Trader Joe's

4. Spicy Chicken Nuggets

Oh, yeah. Bring on the spice with these spicy nuggs ($3.99) that make the perfect easy meal no matter the time of day! Made from all-natural chicken breast and rib meat, breaded with wheat, rice and corn flours, then covered in hot sauce and lightly fried, TJ's has their texture down to a tee. You can easily cook 'em in the air fryer, oven, or microwave before chowing down!

Trader Joe's

5. Crispy Potato & Poblano Pepper Tacos

These halved and fried frozen tacos ($4.99) will totally crush your Taco Bell cravings, since they come together super quickly and contain flavors with mind-blowing authenticity! Each taco is filled with a blend of seasoned mashed potatoes and some "ever-so- slightly spicy" poblano peppers that'll work so well with any dipping sauce, from TJ's salsa to their creamy Jalapeño Sauce.

Trader Joe's

6. Strawberry Mini Hold The Cone!

Just in time for Valentine's Day, Trader Joe's is debuting a new flavor ($3.99) of their classic Hold The Cone! frozen dessert: strawberry! These tiny, chocolate-covered cones are lined with even more "rich" chocolate on the inside, then packed with strawberry ice cream, which TJ's says is crafted with plenty of strawberry purée.

Trader Joe's

7. Caesar Salad Dip

Trader Joe's shoppers have said this new Caesar Salad Dip ($3.69) makes a perfect girl dinner addition– which, if you get it, you get it! The tub starts with a "creamy" base that's then loaded up with Caesar-seasoned sour cream, mayo, anchovy paste, Parmesan, and finely shredded Romaine for the crunch. It's best enjoyed with crackers or veggie sticks to dip, but you could also smatter fried chicken or seared steak in it for some ahh-mazing flavor!

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