6 Ways to Boost Gut Health That Aren’t Probiotics

When probiotics first hit the market, many consumers couldn’t help but feel a bit grossed out upon learning what they were. Pills full of billions of live bacteria you intentionally put in your mouth? “And this will help me how?!” we wanted to know. As the years have gone by, however, these good gut bugs in pill form have steadily gained acceptance for their many positive health effects.

While initial research focused on their ability to improve digestion, recent studies have shown that probiotics’ reach far exceeds the gut. (In fact, the gut microbiome has become about as trendy a topic as you can get in medical research.) Chronic conditions like heart disease, obesity, and Alzheimer’s have been linked to poor intestinal flora, meaning that probiotic supplementation could have a protective influence against them. Even mental health and the immune system might benefit from a healthier, happier gut. For those who either still can’t get past the idea of swallowing encapsulated bacteria, can’t swallow pills, or simply want to give their microbiome a bit of an extra boost, there are several other ways to reap the rewards of probiotics. Here are our top recommendations.

1. Eat fermented foods. Anyone who’s done some reading on the subject is likely aware that fermented foods contain a substantial amount of healthy bacteria. Yogurt, pickles, tempeh, miso, sauerkraut, kefir, and other foods that undergo fermentation actually require these microorganisms for their process. We’d never have the goodness of yogurt, for example, without three particular strains of bacteria often found in probiotic capsules. Frequently including these foods in your diet adds healthy gut bugs in a tastier package than a pill.

2. Own pets. If you have a pet, you probably can attest to the ways pet ownership bolsters your mental health, but it turns out it’s likely bolstering your gut health too. New research shows that people with pets have a wider variety of gut bacteria — which may explain their reduced incidence of asthma, allergies, and autoimmune conditions. The apparent (and slightly off-putting) reason: Animals, unlike humans, aren’t afraid to get dirty. After they’ve rolled in the mud, given themselves a spit bath, or dropped doggie doo on the sidewalk, they bring their germs with them, to what scientists are calling the “indoor microbiome” (translation: your home). Having all these bacteria in your home is actually a good thing, as it diversifies your bacterial profile.

3. Avoid antibacterial cleansers. From their names (and their marketing), you might think antibacterial soaps, body washes, and other household products are the smart choice for cleaning your body and your home. After all, no one wants to get sick from bacteria lurking under their nails or on a dirty dish sponge. But in animal studies, an additive called triclosan — found in about 75 percent of antibacterial soaps — was shown to interfere with healthy gut flora. In response to this data, at the end of 2017, the FDA gave manufacturers one year to remove triclosan from their products (and banned 18 other antibacterial additives to boot). In the meantime, steer clear of antibacterial household products for the sake of your gut.

4. Exercise. Since 2014, scientists have been aware of a correlation between gut microorganisms and exercise, but their research presented a chicken-or-the-egg conundrum. Which came first, a healthy gut or physical activity? A 2017 study conducted at the University of Illinois Champaign-Urbana may have settled the debate. Sedentary subjects who took up an exercise regimen displayed improved gut flora after six weeks. These positive changes faded after subjects discontinued their exercise regimen — proof enough that introducing exercise for even a short period is enough to alter intestinal composition.

5. Stress less. Stress wreaks havoc on your body in innumerable ways: Is it any surprise it could damage your gut? Both animal and human studies have revealed that the introduction of stress leads to alterations in the microbiome — and not the good kind. Following stressful events, subjects experienced reduced positive bacteria and increased negative bacteria. This may be one mechanism by which stress makes us vulnerable to illness, since the gut plays such a major role in the immune system. Take time to meditate or practice other stress-relieving techniques for a better microbi-“Om.”

6. Reduce use of unnecessary antibiotic meds. The discovery of antibiotics constituted one of the biggest breakthroughs in modern medicine. These powerhouse drugs continue to be extremely useful in the treatment of bacterial infections and other diseases, often saving lives. However, when routinely overprescribed or overused, antibiotics can have a negative effect on the gut, wiping out desirable bacteria along with the undesirable. We’d never advocate for refusing antibiotics when necessary, but discussing a mindful approach with your doctor could eliminate taking them when another, less aggressive option is available. If you do require a course of antibiotics, take probiotics concurrently to lessen potential damage.

Got gut health on the brain? Tweet us your thoughts @BritandCo.

(Photos via Getty)

The perks of having an older sister means I've been able to ask her all my more embarrassing questionsgrowing up. My whole life, we've chatted about everything from periods to sex to giving birth. Then one day, right before I graduated high school, she gifted me a book that changed everything: Nancy Redd's Body Drama: Real Girls, Real Bodies, Real Issues, Real Answers. It not only helped me understand my body more, but it also helped soothe some of the insecurity I had before my postpartum body developed into what it is today.

I eventually gifted Body Drama to someone else, but I never forgot about how beneficial it was, and I always thought there should be more work like it out in the world. As it turns out, Nancy Redd wasn't done normalizing bodies and questions bout sexual health — the author and Wirecutter journalist just released The Real Body Manual: Your Visual Guide to Health & Wellness! Not only is it a great resource for those who are looking for answers to more specific health questions, but it's something I continue to revisit on the days my insecurity dampens my mood!

I chatted with Redd to understand more about her work — and I came out understanding even more about myself and how I want to help raise the future generation.

The Difference Between 'Body Drama' And 'The Real Body Manual'

Amazon

If you've had the pleasure of sticking your nose in Nancy Redd's Body Drama, you're familiar with how well-researched and thorough it is. In that regard, The Real Body Manual is no different — but Redd highlights it's still a "totally different book." She says, "The world has changed dramatically, and we're talking so much more about bodies, and we see a lot more bodies."

Despite seeing all those "real" bodies on TV and otherwise, women — and people in general — still don't feel great about themselves. According to a 2022 study, 32% of teens had a negative opinion about their acne, while 31% weren't comfortable with their weight. Meanwhile, another study shows that 80% of women have referred to themselves as "fat."

To combat troubling statistics like those, Redd hopesThe Real Body Manual can help. "I think we're all operating with not enough information about the world we live in, and I think the more information we can receive in a safe, educated, medically-accurate space, the better," she explains.

Centre for Ageing Better

Redd also really wanted to write a book that taught both her son and her daughter about their changing bodies — and she feels this is the perfect time for everyone to come together and learn about the way bodies not only look, but function. She likens these lessons to learning about world geography. "We don't just need to know about the small town we live in. We need to know about the state, country, the world-at-large," she stresses. And she thinks The Real Body Manual can help you "learn about your own body, your friends, and the people in society you live with."

If you look at the group of friends I have today, everyone doesn't have the same body shame. One of my friends is a little taller and curvier than I am while another is shorter and rounder. I dealt with acne-prone skin and dark spots while my best friend Cookie didn't really struggle with that. It's honestly rare that everyone will look the same — and that's okay! But learning about what's going on with all of us helps bridge our experiential gaps and creates better shared understanding.

And with that in mind, here are the 4 things I learned about my body — and all bodies — when chatting with Nancy and reading The Real Body Manual.

1. Understanding Your Body Doesn't Have To Look Like Everyone Else's

MART PRODUCTION

I grew up during a time where certain body types were celebrated more than others in media, and it had a negative effect on how I perceived my own body. I believed I wasn't supposed to have stretch marks because video vixens didn't, and became horrified when I discovered them in middle school as a slender girl. Not only that, but I didn't really develop curves until after I gave birth which made me feel like an outlier in my community.

Recent studies found there's a link between teens aged 16-18 years old developing body dysmorphia and social media...which doesn't sound surprising. And while there are countless body positive accounts that also exist — and I really do promise I'm not saying to completely ditch your socials — sometimes you have to take a step away from it (and other influencers) if it's having a negative impact on your self-esteem.

"Some bodies naturally look like those in music videos. I think separating that from being able to find love or have purpose in your life — they're completely separate things," Redd insists. She breaks things down even further by explaining why you not looking a certain way doesn't discount you from enjoying life. "Some people are born with the ability to be tennis stars, but that doesn't mean you shouldn't pick up a tennis racket because you're not Serena Williams."

The main point she drives home is that "every person can have a great time with their bodies" which is why The Real Body Manual reads like an encouraging, evidence-based love letter to readers.

2. Loving Yourself Is A Choice

Anna Tarazevich

Just like I had to make the decision to fully accept the body I have, it's something Nancy says everyone has the ability to do. "It's literally a choice," she says before one of her kids quickly pops into our convo. In a tender moment, she asks her child, "Hello, do you love your body?"

This brief encounter circles back to the reason why The Real Body Manual matters — it opens up these conversations with our kids, offering a tangible resource for others. I know I try to have more conversations like this with my son, and I've even encouraged him to hug himself when he needs a little dose of self love.

"The things that matter — having purpose in life, feeling love, being a good community member — don't have much to do with whether you have hyperpigmentation, freckles, cellulite, etc.," she says. "The more you know from the beginning of your journey that bodies look different, the easier it is for you to accept [yourself]. But if the only bodies you're seeing are sexualized in pornography, videos, and magazines, you don't have a real basis."

It's one of the biggest reasons she intended for The Real Body Manual to be a visual guide.

3. Your Naked Body Is Beautiful

cottonbro studio

"I really like showing people what the body actually looks like for the most part," Redd says. Yeah, that's right — The Real Body Manual features real people's bodies, not just illustrations. In doing so, she says, "Everyone can see someone who resembles them." It doesn't matter if you're heavy-set, a person with different sized breasts, or anything in-between. The point is that you'll be able to find yourself somewhere in The Real Body Manual.

My mother told me how little information her own mom shared with her about bodies. Because of that, my mom always stressed that she wanted my sister and I to have access to whatever information we needed. She wanted us to be informed, and never inhibited by her own lack of comfort over a topic. But not all parents feel comfortable sharing with their kids.

Redd says, "I don't think it was done with malice. I think people are just working with whatever they have which is not a lot." She further notes people have chosen to refer to genitals as "down there" for both men and women instead of saying the proper term for them for their autonomy. I'll be honest — growing up in a religious background often means sexual shame was attached to very normal things like breasts and penises.

Not everyone was on board with me telling my toddler he has a penis instead of saying "pee pee" — or not talking about it at all, if we're being honest. But I wanted him to feel comfortable with what he was born with, and to know that his dad having the same anatomy is normal. "We just don't use the proper names for things which increases this shroud of secrecy about it. We aren't taught health literacy," Redd says.

4. 'The Real Body Manual' Is A Must-Have For Pre-Teens, Teens, And Adults

Yan Krukau

Funnily enough, Redd informs me that October is actually Health Literacy Month, making all this really round out. We should know what's going on with our bodies, whether it's the proper terminology, what changes we're going through, what we can look like. Ignorance only makes our experiences more confusing and harder — especially when we're young and probably have a million different questions.

She explains that if you ask people specifics like 'How does a period work,' then they may not know the answer. "The same goes for if you ask what's the difference between a freckle and a mole," Redd explains. "It may not seem like these things are a big deal, but when something goes wrong, you need to know 'I need to get this thing checked out.'"

Information is power, and when armed with information about our bodies we can lead safer, healthier lives. Instead of wondering why we don't talk about things enough, Redd decided to take the bull by the horns and talk about them — and she thinks you should talk about them, even (and sometimes especially) when they're uncomfortable. She says, "Any time you feel shame or discomfort discussing your body, that's a sign you don't have enough information."

If you find yourself unable to ask other people questions, but want to start feeling comfortable in your body, I highly recommend that you read both Body Drama and The Real Body Manual because they're equipped with detailed explanations — and helpful imagery — about how bodies actually look, work, and feel.

Buy 'The Real Body Manual' Here!

Amazon

The Real Body Manual

Looking for more incredible books to read right now? Check out our fave new reads here!

Last night I realized I was pregnant during the height of the pandemic and the 2020 election cycle, but I didn't have any self-care practices in sight. I was chronically stressed and spent way too much time on social media when I should've been finding ways to ground myself. After a tough four years of navigating everything from motherhood to starting my career, I've finally started utilizing gratitude journaling as a tool to get through tough days.

I don't know how you may be feeling today, but I've created journal prompts you can refer to when you're scared, anxious, unsure of the future, and more. They're not meant to replace meditation or seeking therapy, but they are here for moments you need to check in with yourself.

A Gratitude Journaling Idea For When You're Worried About The Future

Arina Krasnikova

Write Down 5 Things You're Grateful You Can See, Touch, Hear, And Smell

This is actually a practice I picked up in therapy to help redirect my anxious thoughts. It's something I often refer to when I'm fixated on the future and things that might happen. Any time you feel yourself not being present because you're worried about what's next, focus on things that are immediately in front of you or around you.

For example, here's what's reminding me to be present:

  • I can hear one of my favorite gospel songs playing and the subtle humming I'm doing.
  • I can see two lime green books on my desk.
  • I can smell the clean laundry my fiancé took out of the dryer.
  • I'm touching the keys on my keyboard as I type this.
Although they seem small, I'm grateful they're helping to keep me rooted in the present moment. So, what are you grateful you can see, touch, hear, and smell today?

Gratitude Journaling Idea For When You're Experiencing Sadness

Darina Belonogova

Write Down 3 Things You're Grateful For Today

Practicing gratitude when you're sad isn't so you can pretend the sadness doesn't exist. It's a very real emotion that calls for us to be curious about why we're feeling that way. However, if you feel like you're 'stuck' in your sadness, you can try writing down 3 things you're grateful for right now. Again, they don't have to be grandiose. They just have to make sense to you.

You could be grateful for:

  • Eating a delicious meal
  • Having a good night's sleep
  • Hearing your favorite song at the right moment
  • Morning snuggles with your pet or toddler
  • Having access to binge watch your favorite TV show when you need to escape reality for a bit

Antoni Shkraba

Write Down The People You're Grateful You Can Rely On

My hope is that everyone has at least one person they can rely on during difficult moments in life. I know everyone doesn't have huge villages for different reasons, but I'd rather focus on who is there.

This gratitude journaling idea doesn't require you to go in depth about why you're grateful for the people in your corner unless you want to. You can simply write their names down if that's all you have the bandwidth for.

Pavel Danilyuk

Recount A Memory That Always Makes You Smile

When in doubt, think about a moment that was hilarious or filled you with joy. It can be from your childhood, first year in college, or even your wedding day! The one memory that always makes me smile is from an interesting moment I told one of my uncles he looked like Santa Claus. I was around 5 or 6 years old, so it was a super innocent comment, but still it was hilarious nonetheless. No one in my family has let my uncle or me forget that moment. It's small, but it's one of the memories I'm grateful I can remember when I'm feeling sad.

A Gratitude Journaling Idea For When You Feel You're Not Doing Enough

Antoni Shkraba

Write Down 1 Thing You've Grateful You've Accomplished

I know some journal prompts ask you to list multiple things you've recently accomplished, but I've found that makes me a little more anxious that necessary. If this sounds like you, I see you and think it's just as impactful to be grateful for one thing you've done that you're proud of. It could be as simple as:

  • "I had the strength to get out of bed today after wanting to do nothing more than hide under the covers."
  • "I did laundry and put everything away."
  • "I made myself a meal instead of ordering lunch like I usually do."
  • "I stuck to my budget this week."
  • "My presentation at work or school went really well."
  • "I made that scary phone call I've been putting off."
  • "I went for a walk around my neighborhood or local park."

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Navigating adulthood as an eldest daughter can be tough. While you’re not a child in your parents’ home anymore, the dynamics you grew up with can still follow. Think about it: how often do you find yourself trying to solve everyone else’s problems while continuously trying to shoulder your own alone? If this resonates with you at all, you may be dealing with Eldest Daughter Syndrome.

To understand what this actually looks like beyond the TikTok therapy speak of it all, I talked to a licensed therapist, Briana Paruolo, LCMHC. As the founder of On Par Therapy — a practice that specializes in “burnout, disordered eating, and self-worth” that seeks to “empower high achieving women” — she comes across a lot of clients dealing with eldest daughter syndrome. Here’s what Paruolo has to say!


TL;DR

  • Eldest daughter syndrome isn't in the DSM-5, but that doesn't make the experiences of eldest daughters any less real.
  • Eldest daughter syndrome can look like intense perfectionism, unrealistic high standards, an inability to delegate, and an innate need to prioritize the needs of others first.
  • Eldest daughters can heal by validating their experiences, understanding their self-worth, and setting clear boundaries with themselves and others — especially by just saying "no" sometimes.

What is eldest daughter syndrome?

cottonbro studio

While The New York Timesreports that eldest daughter syndrome "isn’t an actual mental health diagnosis" — AKA it's not an official disorder recognized in the DSM-5 (Diagnostic and Statistical Manual of Mental Disorders) — the symptoms seem to have a very real effect on the people struggling with it. Paruolo explains, "Often times with my clients, we explore 'eldest daughter experiences' as a way to avoid pathologizing this now normalized response to family roles and expectations. The eldest daughter experiences behavioral patterns and emotional experiences that are unique to their birth order in comparison to other siblings."

What does this all mean in practice? Paruolo says that families tend to place a ton more expectations on firstborn children, from achievements to overall responsibilities. According to Paruolo, this can put pressure on these children to lead and set a good example for younger siblings. Over time, that pressure can grow and evolve, leading an eldest daughter to taking on more and more throughout her life — even outside of the family home she grew up in — and cause further complications in their relationships, workplace, and otherwise.

What are the symptoms of eldest daughter syndrome?

Pavel Danilyuk

Like I said before, you naturally carry a lot of these experiences from childhood into your adult interactions. And while having leadership proclivities and high standards for yourself isn't inherently a bad thing, all of these pressing expectations can morph into more frustrating symptoms later on in life.

Since this isn't an exact diagnosis or disorder (yet), a lot of these symptoms can come from the practical findings from therapists over time. With Paruolo's clients, she's noticed that eldest daughters "might experience symptoms of perfectionism and unrealistic self-induced demands in both workplaces and relationships." She explains that this can look like a lack of delegation or asking for help. Paroulo also notes that eldest daughters may innately "prioritize others' needs before they acknowledge their own" — and if they choose to pick their own needs first, they may end up feeling guilty in the long run.

Each of these symptoms can pop up in an eldest daughter's day-to-day, but they can also have some unfortunate long term effects if they go unaddressed. "Long term effects might look like consciously or unconsciously being placed in a caregiving role, which can lead to burnout in many relationships," Paruolo says. She explains that this "immense pressure" and the climbing responsibilities can eventually cause chronic stress — and potentially even lead to resentment toward family members.

Netflix

For a fictional — but still practical! — example, let's think about Daphne Bridgerton. In season 1, we immediately see the extreme weight Daphne bears to find a good, respectable marriage that will make her family proud and cement their societal standing even further. That's a ton of pressure for anyone of any age, let alone a 21-year-old woman. Meanwhile, her older brothers Anthony and Benedict are 29 and 27, respectively — and if you remember, they don't seem to nervous about their own standings on the marriage mart, let alone seem eager to marry yet at all.

But Daphne prevails! She marries The Duke of Hastings, conceives a child, and fulfills her family's dreams against all odds. If you thought that would be enough, and that Daphne officially check off her eldest daughter duty, you'd be wrong! In season 2, when Anthony finally decides to navigate his own marriage prospects, the family calls Daphne in for help to give advice and lead them through their struggles. So even though Daphne's started a family of her own (exactly what they wanted and asked of her!), her job is never done. She councils, aids, and doles out an endless supply of love and care.

What can parents do to prevent eldest daughter syndrome?

Any Lane

Parents have a lot to prioritize as they raise their families, but there are some small (but very powerful!) things they can do to help prevent eldest daughter syndrome from getting out of hand. First and foremost, Paruolo wants parents to know how important it is to be mindful of how they speak to their children, regardless of their birth order. She stresses that a parents' voice "often becomes the child's internal voice (and often the harshest critic)."

Next, Paruolo suggests creating a more open environment for the family to talk about their feelings about the family dynamic. By doing so, it seems like this could mitigate that resentment we've talked about before, where an eldest daughter may take on more and more without asking for help and eventually burning out. Paruolo notes you can have these conversations at family dinners or meetings — this offers a set time and place for each person to air their feelings.

Finally, Paruolo wants parents that they should be "mindful of the caregiving responsibilities they place on the eldest" while also "encouraging age-appropriate forms of independence for the children in the house." All these efforts can help "breed healthier dynamics," and hopefully make an eldest daughter's life a little easier, one step at a time.

How can women heal from their eldest daughter syndrome?

jasmin chew

After reading all this, it may seem overwhelming to recognize that you're dealing with eldest daughter syndrome. Luckily, your symptoms and struggles don't have to define you because Paruolo has some key advice for healing. "Women can deal with and heal from their oldest daughter syndrome by acknowledging their real and valid experiences," she says. "We don't tell someone with a broken leg to get over it, so the same nurturing and understanding of how the eldest daughter syndrome has shaped them is essential for their journey."

There are a few ways you can truly validate these eldest daughter experiences — and work to move on from them. Paruolo suggests practicing mindfulness in order to notice what your innate behaviors are. She says, "It can be a simple three second pause with the reflective question, 'Am I placing the oxygen mask on someone else before helping myself in this moment?'" In doing this, you're able to create a space where you allow yourself to choose your own needs first — or at least start acknowledging them more clearly.

One of the biggest — and I'd say hardest — practices that Paruolo suggests? Saying no. She says that acclimating to the discomfort of setting boundaries and saying that two-letter word can really help you form better, healthier habits. I know I could definitely do this more.

Finally, Paruolo wants eldest daughters to work on reframing their self-worth. She says, "Get curious about why it's an honor to be you (because it is!) and try to separate it from the caregiver or problem-solver role you have been continuously placed in."

Elina Fairytale

If there's anything to take away from my conversation and research, I'd let it be this: your experiences as an eldest daughter are valid, and you deserve to prioritize yourself! Whether 'eldest daughter syndrome' is in a diagnostic book or not, it's clear that therapists are taking these instances seriously, honoring their clients needs — so why shouldn't you honor your own?

I don't want to end this article hypocritically. I struggle with my own eldest daughter tendencies daily, but it's helpful to know that there are very real steps I can take to make my life easier, to exhale. And maybe one day, these lived experiences we all share will be codified in the DSM-5, allowing future eldest daughters to have a clearer playbook to live by — because you know we love achievable, clear goals. 😉

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In all honestly, all I look forward to during the holidays (other than my fam) is the pie. There's pumpkin pie. Apple pie. Chocolate pie. Sweet potato pie. But more than any other dessert, pecan piejust gets me. I'm salivating as I'm thinking about it!

Anywho... making an entire pecan pie can become a whole ordeal very quickly. That's where these delicious pecan pie bars from Chahinez with Lifestyle of a Foodiestep in. They're simple to make, plus provide the ideal eating experience – pecan pie bars easily qualify under finger foods, and they are downright addictive.

Let's get into the recipe!

Ingredients For Easy Pecan Pie Bars

Lifestyle of a Foodie

For the shortbread crust:

  • ½ cup butter
  • ¼ cup granulated sugar
  • ¼ teaspoon salt
  • 1 teaspoon vanilla extract
  • 1 cup all-purpose flour
  • 2 tablespoon cornstarch

For the pecan pie filling:

  • 2 eggs
  • ¾ cup brown sugar
  • ½ cup light corn syrup
  • ¼ cup heavy cream
  • 1 teaspoon vanilla extract
  • ½ teaspoon salt
  • 1 teaspoon cornstarch
  • 1 & ½ cup pecans chopped

How To Make Easy Pecan Pie Bars

Lifestyle of a Foodie

  1. Preheat the oven to 325 F, then line an 8x8 pan with parchment paper and set aside.
  2. In a large bowl, add in the flour, salt, cornstarch, and mix. Add in the cold butter and work it into the dough with your hand or a pastry cutter until cookie dough forms. Press it onto the prepared baking pan and bake for 20 minutes.
  3. In a separate large bowl, mix the eggs, brown sugar, light corn syrup, heavy cream, salt, vanilla extract, and cornstarch until combined. Stir in the pecan pieces.
  4. Once the crust is done baking, pour the pecan pie filling on top of the crust and bake for 30-35 minutes. The edges will brown a little, and the center will be barely jiggly.
  5. Remove from the oven, and let cool completely before transferring to chill in the fridge for at least 30 minutes. Slice the bars and serve.

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Recipe + photography by Lifestyle of a Foodie.

This post has been updated.

Black Friday will be here before you know it, with thousands of retailers flaunting their best deals of the year. We're shoppers at heart, so you know we're already scoping out 2024's offerings! Given that the list of stores and brands hosting Black Friday and Cyber Monday sales this year is essentially endless, we're weeding out only the best deals from the places you love to spend (and save). From beauty faves like Dieux and Kiehl's to home goods from Amazon and Walmart, these are the Black Friday deals you simply can't miss.

What is Black Friday?

Kaboompics / PEXELS

Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.

When is Black Friday 2024?

Gustavo Fring / PEXELS

Black Friday will land on November 29, 2024.

What is Cyber Monday?

Cottonbro Studio / PEXELS

Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.

When is Cyber Monday 2024?

Anna Shvets / PEXELS

Cyber Monday will land on December 2, 2024.

When's the best time to shop for holiday gifts?

Vlada Karpovich / PEXELS

We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.

What's the best thing to shop for during Black Friday and Cyber Monday?

Kaboompics / PEXELS

The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.

Beauty Sales

Amazon

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Serum

Bliss

When: November 20-December 17

What: 20-30% off select products

Ulta

Perricone MD High Potency Hyaluronic Intensive Hydrating Serum

Ulta

When: Now-November 23

What: Weekly deals on skincare, makeup, hair care, and fragrance.

IT Cosmetics

IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+

IT Cosmetics

When: November 23-December 3

What: 30% off sitewide (loyalty members get 35% off)

Amazon

Kiehl's Ultra Facial Cream

Kiehl's

When: November 21-December 2

What: 30% off site-wide and 50% off select items on November 26 only

Amazon

Lanolips Baby Baby Balms Set

Lanolips

When: November 29-December 2

What: 30% off at Ulta and 20% off on Amazon

Moroccanoil

Moroccanoil Original Treatment

Moroccanoil

When: November 25-December 3 (rewards members will have early access to the sale on December 2)

What: 25% off sitewide

NOYZ

NOYZ Love Club Eau De Parfum

NOYZ

When: November 28-30 and December 1-2

What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2

dpHUE

dpHUE Gloss+

dpHUE

When: November 3-15

What: 25% off sitewide

Dieux

Dieux Baptism Gel Cleanser

Dieux

When: November 29-December 2

What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30

ILIA

ILIA Skin Rewind Complexion Stick

ILIA

When: November 25-December 2, VIP members get early access November 24

What: 20% off sitewide, 25% off orders over $125, and 25% off plus a free full-size product for orders over $150

Ogee

Ogee Tinted Lip Set

Ogee

When: November 1-December 3

What: 20% off sitewide with code 'GIFTGLOW20' and receive free deluxe samples with purchases over $200 (November 28-December 3 only)

Amazon

Youth To The People Superfood Facial Cleanser

Youth To The People

When: November 23-December 3 on YTTP.com, November 21-December 2 on Amazon, and December 2 at Sephora

What:

  • YTTP: 30% off sitewide plus a free 3-piece gift with purchases over $85
  • Amazon: 20% off select products through November 27, 30% off select products starting November 28
  • Sephora: 30% off all products in-store and online

Fashion Sales

Amazon

Dream Pairs Genuine Suede Classic Platform Boots

Dream Pairs

When: November 21-December 2

What: 20-40% off select styles on the Dream Pairs site and Amazon

Madewell

Madewell The Essential Bucket Tote

Madewell

When: November 21-27

What: 30% off your purchase, including new arrivals

H&M

H&M Brushed-Finish Jacket

H&M

When: November 28-December 1

What: 30% off online only (November 28), 30% off online and in-store (November 29-30), and up to 50% off (November 30-December 1)

Old Navy

Old Navy '94 Half Zip

Old Navy

When: November 1-December 2

What: 50% off select products online and in-store (November 1-6), 50% off everything online and in-store (November 7-10), and 50% off everything online only and 50% off select products in-store (November 27-December 2)

Land's End

Land's End Medium Canvas Tote Bag

Land's End

When: November 29-December 3

What: 50% off, including customizable canvas totes, sheets, towels, accessories and more.

Showpo

Showpo Jondra Blouse

Showpo

When: November 22-December 3

What:

  • Black Friday early access (November 22-24): 25% off sitewide
  • Black Friday (November 27-29): 25% off sitewide
  • Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
  • Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers

Franco Sarto

Franco Sarto Jaxon Mid Calf Boot

Franco Sarto

When: November 23-December 3

What: Up to 70% off + free shipping

Oomiay

Oomiay Havasu Earrings

Oomiay

When: November 28-December 2

What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only

Barefoot Dreams

Barefoot Dreams CozyChic Solid Robe

Barefoot Dreams

When: November 27-December 1 (Black Friday VIP access starts November 25) and December 2-3 (for Cyber Monday)

What: 20% off 2 items, 25% off 3 items, and 30% off 4 or more items for Black Friday. The CozyChic Checks & Stripes Sock Set will be just $9.98 (was $45) on Cyber Monday only.

Local Eclectic

Local Eclectic Whimsical Charm Necklace

Local Eclectic

When: November 25-December 2

What: 20% off sitewide

Quince

Quince Italian Wool Classic Single-Breasted Coat

Quince

When: November 27-December 2

What: 40% off select products

Home Sales

Revival Rugs

Revival Rugs Gambit Rug

Revival Rugs

When: November 14-December 2

What: Scaled discounts automatically applied at checkout:

  • 15% off $250-500
  • 20% off $500-999
  • 25% off $1,000-1,999
  • 30% off $2000+

Walmart

Samsung 55” Crystal UHD 4K Smart TV

Walmart

When: November 11-December 1

What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.

  • Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
  • Event 1 deals begin in stores on November 15 at 6 a.m. local time.
  • Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
  • Event 2 deals begin in stores November 29 at 6 a.m. local time.
  • Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.

Amazon

TheraGun Sense Percussion Massage Gun

Amazon

When: November 29 and December 2 (tentative)

What: Amazon will feature "tons of great deals across all different categories."

Brookstone

Loftie Sunrise Lamp

Brookstone

When: November 25-December 4

What: Up to 76% off select items

Ruggable

Morris & Co. Strawberry Thief Sage & Rose Tufted Rug

Ruggable

When: Starting November 26

What: 25% off sitewide (exclusions apply) with code 'BF24'

Brümate

Brümate Era 40-Ounce Tumbler

Brümate

When: November 26-December 2

What: 20% off coolers and 25% off drinkware with code 'HOLIDAY25'

sproos!

sproos! Lookin Good Handheld Shower System

sproos!

When: November 27-December 2

What: 30% off of the Lookin' Good Bundle on sproos.co and Amazon

Great Jones

Great Jones x Fellow Kettle

Great Jones

When: November 4-December 2 on Great Jones site and November 21-December on Amazon

What: up to 50% off sitewide and 20-33% off select items on Amazon

Food + Supplement Sales

Cure

Cure Electrolyte Drink Mix Starter Kit

Cure

When: November 26-December 3

What: 25% off sitewide on all Electrolyte Drink Mixes, Cure Kids, Energy Teas and merch with code 'HELPYOURSELF25'

More Sales

Petco

Native Pet Omega 3 Fish Oil For Dog Skin & Coat

Petco

When: November 23-30

What: 50% off select items

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This post has been updated.